It Starts on TikTok, celebrating the people thriving on TikTok

On TikTok, anyone can be creative, find inspiration and build meaningful connections; making a difference not only in their own lives but also in the lives of others in their community.

From creators on a mission to help home cooks scrap food waste by trying new recipes to those changing industry expectations around disabilities, TikTok allows creators to foster a sense of community, connect with diverse audiences, and open doors for career opportunity. We are continually inspired by the TikTok community's ability to drive positive change, transforming our platform into a force for good.

To further spotlight creators thriving on TikTok, today we're excited to launchIt Starts on TikTok,a campaign which will appear in the UK from Monday, 14 October via video on demand and social media channels.

The campaign features inspiring stories that started on TikTok, but have grown to become a catalyst for real world change.

Watch the It Starts on TikTok campaign in full via our hub.

TikTok is where businesses and creators can thrive and build community

TikTok offers a space for creators to pursue their passions and grow their businesses. From sharing insights on niche topics to supercharging homegrown brands, the TikTok community shows love and support for those sharing their inspiring stories.

Our featured creators turned their passions into life-changing opportunities, creating lasting positive impact for themselves, their communities, and for wider society.

@hebrideanbaker: Based in the Outer Hebrides , Coinneach shares his family's traditional Scottish bakes with the world, teaching his followers to bake, forage and embrace slow living, while showcasing the beauty of his island. Last year, Conneaich also launched his first cookbook and embarked on a global book tour, to the delight of his growing global fanbase.

@big.manny1: Emanuel Wallace is on a quest to make science accessible and fun from his home in East London. His engaging content has inspired his devoted followers to explore the wonders of science. Through his creative approach, Emanuel shows that science is both enjoyable and relevant to everyday life, helping so many GCSE students with relevant and engaging content ahead of exam season.@cheethamswithdreams: Hannah and Becky are sisters from Manchester who are inspiring the community through open and honest conversations about disabilities. They started posting on TikTok to spread awareness of cerebral palsy, focusing on Hannah's experiencesand showing how they navigate the highs and lows of life.

Watch theIt Starts on TikTok campaign in full via our hub.

New to TikTok and want to discover more creators?Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.

Click here to find out more about TikTok's industry leading safeguards protecting user data in Europe.

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