Delaware North selects Playtech as new platform provider for Betly mobile sportsbook and casino

Leading online gaming platform, content and services provider to provide enhanced customer experience and responsible gaming solutions.

BUFFALO, NEW YORK and LONDON (Nov. 19, 2024) - Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.

Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate license partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.

"We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader," said Lee Terfloth, chief interactive gaming officer for Delaware North.

"Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity," Terfloth said.

Responsible Gaming

Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.

With the migration to the Playtech platform, Delaware North has access to the suite of Playtech's responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalized messaging for those exhibiting at-risk behavior.

Delaware North has also partnered with Birches Health, a leading national behavioral addiction program providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customized behavioral health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counselors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.

The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Store for Android and on desktop at oh.betly.com.

Additional Features

Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimized experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.

Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimized suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.

About Playtech

Founded in 1999 and with a listing in the equity shares (commercial companies) category on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,900 employees across 20 countries. Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry's most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the online and retail value chain. Playtech provides its technology on a B2B basis to the industry's leading online and retail operators, land-based casino groups and government-sponsored entities such as lotteries. The Playtech Group owns and operates Snaitech, one of the leading sports betting and gaming companies in online and retail in Italy.

About Delaware North Gaming

Delaware North is one of the most innovative gaming operators in the United States, specializing in regional venues with slots and video gaming machines, table games, poker rooms, full-service restaurants, retail shops and hotels. We have gaming destinations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio and Illinois, as well as in Australia. We are also the lead consultant on the Catawba Nation's $700 million casino resort project in North Carolina. Our interactive division operates mobile sports betting and iGaming in several states, and we also own and operate Ruby Seven Studios, a leading developer of social casino gaming applications.

About Delaware North

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels, and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North's vision is to delight guests by creating the world's best experiences today while reimagining tomorrow. Learn more at www.DelawareNorth.com and connect with us on Facebook, Instagram and LinkedIn.

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