Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns

Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns

Today's episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world's leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organizations who is passionate about brands, brand communications, and brand experience. A recognized high achiever with proven impact on clients as individuals, their brands, and their organizations overall, Lynn provides a very informed perspective due to wide experience internationally and across sectors.

Lynn talked about the secrets behind creating impactful and memorable ad campaigns. We also explored the creative strategies behind brand McDonald's and Cadbury campaigns, the role of Emotion AI technology in advertising, and the future trends shaping the industry.Listen to learn more.

Links of interest:

- [Watch] Attention Beyond Views for Creative Effectiveness

- [Listen] Secrets of Ad Creative Effectiveness: Insights from Kantar's 2024 Awards

- [Learn] Emotion AI for ad testing

- [Watch] Ad: Cadbury Secret Santa Postal Service