See how Lexus and Team One got creative to reach a new generation of car owners

See how Lexus and Team One got creative to figure out how to reach a new generation of car owners with something bigger than a typical car commercial. A music video. An experience. For the Lexus GX, Lexus created "the anti-ad." The campaign brought together multiple elements across the entire Amazon canvas, including :15 and :30 second ads on Prime Video. The campaign was also supported by landing page and display ads in the Amazon store, the Amazon Music playlist, and Alexa audio ads with an Alexa Theme featuring the sights and sounds of the GX.

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