RSU Communications and Marketing Team Wins Eight Statewide OCPRA Awards

Rogers State University's communications and marketing team members took home several awards from the 2024 Oklahoma College Public Relations Association's (OCPRA) Awards Competition. Held Monday, July 15, at the Renaissance Hotel and Convention Center in Tulsa, the awards ceremony took place during OCPRA's annual Summer Conference.

The Rogers State University team won two Grand Awards (first place), one for the ROAR Guidebook (in the Special Publications category) and the other for the ROAR logo (in Logo Design). The guidebook, designed to be used in conjunction with ROAR Days at RSU (RSU Orientation, Advising and Registration), and the ROAR logo were both designed by RSU graphic designer Randy Riggs.

RSU Assistant Director of Admissions Jordan Brown and Campus Visits and Events Coordinator Natalia Sumner were instrumental in collaborating with Riggs on the ROAR guidebook and were also credited on the guidebook's award, conceiving of the idea and providing the text content for the publication.

Riggs also won an Achievement Award (third place) for Print or Digital Advertising for the RSU Bartlesville Digital Billboard, and Honorable Mention (fourth place) for the RSU Admissions Holiday Card, both in the Design category.

Additionally, RSU communications and marketing Writer/Editor Tom Fink won four awards in the writing category, including Honorable Mention in Best Headline for "RSU Professor's Lecture at Dinosaur Symposium a 'Roaring' Success" and Achievement Award in Best Headline for "Bass Fishing Club Hooks Students." Fink also won Honorable Mention in Full-Length Feature - Human Interest (stories more than 1,000 words in length which profile a subject in an emotional way) for "From Africa to Oklahoma - Tanzanian Native Follows His Dreams to Rogers State University," and Achievement Award in News Writing - Under 250 Words for "Denim Day Observed at RSU to Educate, Support Sexual Violence Survivors."

RSU's communications and marketing team includes Kenny Day, director; Kelli Fields, web marketing coordinator, Randy Riggs, graphic designer; and Tom Fink, writer/editor. The team is highly collaborative and works together daily on multiple projects and content, helping one another to promote the success of the university.

"I'm so proud of the work our team does every day to tell the RSU story, to show prospective students why they should consider Rogers State, and to share about the impact RSU has made in the lives of our alumni, in our community, and in our state," said Kenny Day, director of communications and marketing. "It is humbling for our work to be honored by these awards and for the quality of our work to be recognized among so many other colleges and universities around the state of Oklahoma.

"I am privileged to be part of a team with so much experience, skill, and expertise, and I am thrilled to see them recognized for their outstanding work," he said.

OCPRA is a statewide organization comprised of communications and marketing professionals from public and private colleges and universities across the state. The annual competition features schools of all sizes competing in various categories relating to college and university communications and marketing. The 2024 OCPRA Awards Competition included 662 entries from 24 institutions in 47 categories, such as design, events and promotions, photography, web and social media, and writing.

This was the 32nd year for the statewide contest.

The team mission is to protect, advance, and manage the university's brand image; support and advance the university's mission and strategic plan through communication strategies; maintain clear and open communication channels with all university constituencies; provide marketing and communications leadership and support for student recruitment and fundraising; and maintain clear, open, and proactive relationships with all media outlets.

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