NEW ADS: Everytown Launches New $400k Campaign in Michigan Supreme Court Race

Everytown Mail to Highlight Threat Extremist Judicial Candidates Pose on Gun Safety, Abortion Rights

LANSING - Today, Everytown for Gun Safety Victory Fund announced a new $400,000 effort in the Michigan Supreme Court race to re-elect Justice Kyra Harris Bolden and elect Kimberly Ann Thomas. The mail piece, which is part of a larger $2.1M direct mail program, is being sent to key persuasion and motivation targets and highlights Patrick O'Grady and Andrew Fink's support from organizations that oppose gun safety policies and abortion rights. Overall, Everytown is leading a $6.5 million effort in Michigan which features digital ads and mail in support of Vice President Harris, Rep. Elissa Slotkin's Senate campaign, and gun sense candidates in targeted state legislative battleground districts.

"Everytown is proud to back state Supreme Court candidates who understand the Second Amendment is perfectly compatible with common-sense gun safety laws to protect schools, law enforcement and our communities," said John Feinblatt, president of Everytown for Gun Safety. "With far too many reckless rulings coming from the U.S. Supreme Court, it's never been more important to elect state judges who reject the gun lobby's guns everywhere agenda and respect the people's right to protect themselves from gun violence."

A sample mail piece can be found here:

This spend expands on Everytown's previous efforts to elect justices to state Supreme Courts who will provide fair and impartial rulings in key states. During the 2022 cycle, Everytown launched its initial program to win state Supreme Court races with a $700,000 campaign focused on the Michigan and Illinois Supreme Courts, winning 3 out of 4 races. In 2023, Everytown built on those successes with two $500,000 paid media programs in Pennsylvania and Wisconsin to defeat both Judge Carolyn Carluccio and Judge Dan Kelly.

In July, Everytown for Gun Safety Action Fund and Victory Fund announced a $45 million electoral program and the launch of a new grassroots voter contact program to help elect gun sense candidates and defeat gun extremists up and down the ballot in key swing districts and states. Everytown's efforts will focus on young voters on college campuses, voters of color, and suburban women in Arizona, California, Michigan, Minnesota, New York, North Carolina, Pennsylvania and Wisconsin.