TDK announces official partner role with one year to go until the World Athletics Championships Tokyo 25!

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• TDK is an official partner of the World Athletics Championships Tokyo 25, which will celebrate its 20th anniversary at the 2025 event
• TDK has supported this championship since the first one in Helsinki in 1983
• The company's ethos that transformation starts from the passion within will drive its support for the championships

September 13, 2024

TDK Corporation (TSE:6762) announced that it will sponsor the World Athletics Championships Tokyo 25 (WCH Tokyo 25) as an official partner. The World Athletics Championships will be held in Tokyo, Japan, from September 13 to 21, 2025.

TDK has supported the championships since the first event was held in Helsinki, Finland in 1983. These championships, which will be the 20th since its inception, will be held for the first time in Tokyo in 34 years since the 3rd championships in 1991. TDK supports the World Athletics Championships on account of the athletes who have overcome difficulties and challenging circumstances with courage, aligning with its own stance as a company that continues to take on challenges to help realize a better future through technology.

Around 2,000 top athletes from more than 200 countries and regions will compete in 49 events during WCH Tokyo 25 - totaling more athletes and events than the track & field program at the Olympics. The World Athletics Championships meets the significance of the Olympics for track and field athletes and has been the venue of many world-record-setting performances and classic winning moments. TDK will bring excitement to the World Athletics Championships Tokyo 25 by supporting the athletes from around the world who continue to transform themselves through rigorous training, as well as all who are involved.

TDK will celebrate its 90th anniversary in 2025 alongside the World Athletics Championships Tokyo 25. TDK has produced numerous technologies and products over the years through dedication and repeated trial and error, similar to an athlete's attitude, pursuing a path they believe in and transforming themselves by attempting to push their abilities to the limit. Children today who represent the next generation may very much desire to become athletes who compete at the World Athletics Championships. In doing so, they will take their first steps with courage and passion to become who they want to be. TDK hopes to support the transformation necessary for these types of future leaders to achieve their dreams through a range of initiatives with a new theme of transformation that starts from the passion within for athletes and the children of the future. The theme and statement are as follows.

TDK's theme for the World Athletics Championships:

Transformation starts from the passion within

TDK's statement expressing our thoughts about the World Athletics Championships:

Change begins from the desire within.
To transform things.
Turn ideas into innovation.
Technological breakthroughs into better products.
Small steps into giant leaps.
This passion within
becomes the power to keep moving forward.
The courage to overcome any challenges.
The inspiration to pursue your vision.
Stronger, higher, farther.
One step at a time, every step of the way.
Toward a better you.
Changing the world, changing the future,
it all starts from within.

Special site of World Athletics Championships

Main media activities

• Men's bib sponsor (Display of the TDK logo on competition and presentation bibs)
• Support for new world records (TDK will present $100,000 or $50,000 to any individual male athlete or any male athlete in the mixed relay who sets a new world record, respectively as a presenter)
• Display of the TDK logo on the LED board installed at the 100-meter dash start line
• Display of the TDK logo on the LED boards in the stadium and on static boards along the marathon and race-walking courses

About TDK Corporation

TDK Corporation is a world leader in electronic solutions for the smart society based in Tokyo, Japan. Built on a foundation of material sciences mastery, TDK welcomes societal transformation by resolutely remaining at the forefront of technological evolution and deliberately "Attracting Tomorrow." It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's comprehensive, innovation-driven portfolio features passive components such as ceramic, aluminum electrolytic and film capacitors, as well as magnetics, high-frequency, and piezo and protection devices. The product spectrum also includes sensors and sensor systems such as temperature and pressure, magnetic, and MEMS sensors. In addition, TDK provides power supplies and energy devices, magnetic heads and more. These products are marketed under the product brands TDK, EPCOS, InvenSense, Micronas, Tronics and TDK-Lambda. TDK focuses on demanding markets in automotive, industrial and consumer electronics, and information and communication technology. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2023, TDK posted total sales of USD 16.1 billion and employed about 103,000 people worldwide.

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