Retailor Media and PubMatic Partner to Provide New Programmatic Retail Media Capabilities to Retailers, Commerce Properties and Advertisers in Italy

MILAN - October 3, 2024 - PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a new partnership with Retailor Media, a leading retail consultancy specializing in on-site and off-site marketing for retailers, agencies, and brands. The new partnership is providing advertisers with access to a broad range of commerce data and inventory and facilitating more precise targeting for commerce media campaigns via PubMatic's Convert platform.

The integration of Retailor Media's platform and PubMatic's Convert enables retailers to more effectively monetize their advertising inventory and acquire new audiences in Italy. The partnership reflects PubMatic's commitment to providing localized solutions that meet the needs of publishers and advertisers in specific markets and regions.

"By integrating Retailor Media's data into PubMatic's Convert we have provided advertisers with a new way to reach consumers across sponsored product listings, display, video, and CTV inventory on commerce properties and across the open internet," said Amélie Grenier-Bolay, Country Manager Italy and MENA, PubMatic. "This brand-safe, privacy-first solution transforms commerce media publishers' inventory and data into sustainable, scalable new revenue streams and paves the way for an exciting future for retail media in Italy."

Retailor Media's ID solution - NewCoID - will be connected to Convert to allow advertisers to target audiences across PubMatic's extensive premium inventory. This will enable Retailor Media's clients to maximize revenue and return on investment (ROI) from PubMatic's clients while controlling how their inventory and audiences are accessed.

"Combining the monetisation and audience acquisition capabilities of PubMatic's Convert with Retailor Media's data layering for commerce media enables retailers and their advertisers to have access to flexible buying options, transparent fees and pricing, as well as scalable automation," said Sara Buluggiu, Co-Founder and CEO, Retailor Media. "This solution helps to overcome the challenge of fragmentation that we see in Italy by unifying commerce media data and inventory."

About PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

About Retailor Media

Founded in 2023, Retailor Media is Italy's first retail media network. Powered by TNCiD, a 100% cookie less solution, it is the revolution in targeting for the digital media landscape. With our precision targeting model, we can detect and analyze the true buyers of a specific product and model the communication on their needs in a privacy compliant manner. We currently work with premium advertisers in the Pharma, Housekeeping and Food environment.