The Clorox Company
07/22/2024 | Press release | Distributed by Public on 07/23/2024 14:16
Glad launching ‘scents that take you back’
Glad launching 'scents that take you back'
July 22, 2024
By Patrice Sherman, Earned Media Lead - Marketing
The Glad brand is partnering with Tionne Watkins, better known as T-Boz from the quintessential '90s girl group TLC, to spotlight the unique connection between scent and nostalgia, elevating its new campaign for Glad ForceFlex Scented Trash Bags.
The brand's ForceFlex Scented Trash Bags feature the scents of Gain, Febreze and the newest addition, fan-favorite Pine-Sol. The campaign aims to spark engagement with consumers in social media as it elevates their awareness of the product delight - from scent to strength.
The ads features '90s-era fashion and dance via the Glad Girl Group, a troupe of strong, high-energy women who bring playful, choreographed moves with Glad's Scented Trash Bags to spark joy in everyday cleaning. Music and dance, like fragrance, cue emotion and nostalgia, which led the brand to partner with T-Boz, herself the founder of an iconic '90s girl group and a self-described "Gain-iac."
'90s fans and cleaning enthusiasts alike can follow along (or dance along!) at Glad.com/ScentsThatTakeYouBack/ or via @GladProducts on Instagram, TikTok, Facebook, YouTube, and Pinterest.