AI & Made in Italy: SHADO x Bonotto at the Paris 2024 Olympics

Where Artificial Intelligence Meets Made in Italy

"Panorama Italia" is an extraordinary tapestry that celebrates Italian culture and creativity, bridging past and future. Created for Casa Italia, the home of Italian athletes during the Paris 2024 Olympics, this project is a collaboration between our media company SHADO and Giovanni Bonotto, Creative Director of Bonotto, one of Italy's most renowned textile manufacturers.

H-FARM's Media Company SHADO Brings AI to Textiles

Using tools like MidJourney and ChatGPT, SHADO helped imagine and design unique details that represent Italy and its traditions, translating digital designs into woven patterns on mechanical looms from 1956. The tapestry is now on display at Venice Airport, open for all to see.

Even students from our international school contributed, designing some of the symbols that represent the future of our Country.