20/08/2024 | Press release | Distributed by Public on 20/08/2024 12:01
Connected Vehicle provides a unified, intelligent digital foundation to help automakers reduce development time and roll out features and updates faster than ever
The app lets automakers easily integrate their vehicle, Internet of Things (IoT), driver, and retail data from various sources - including AWS IoT FleetWise andSnapdragon® Car to-Cloud Connected Services Platform - to enhance driver experiences and keep vehicles running smoothly
Automakers and mobility leaders like Sony Honda Mobility are exploring using Connected Vehicle to provide better experiences for their customers
Salesforce today launched Connected Vehicle, a new Automotive Cloud application that gives automakers a faster and easier way to build and deliver safer, more personalized driver experiences. With a single console and ready-to-use set of industry-specific and low-code/no-code development tools, the application helps automakers roll out new services and features to drivers faster with bidirectional, over-the-air (OTA) capabilities enabling data sharing and software updates between the cloud and vehicle over a wireless or cellular network.
Generally available today, Connected Vehicle also enables automakers to access and integrate all of their vehicle, IoT, driver, and retail data - from any source - to personalize driver experiences, in-car offers, and safety upgrades in near real time.
Why it matters: By 2030, every new vehicle sold will be connected*, and the advanced, tech-driven features they provide will be increasingly important to consumers. In fact, a recent Salesforce survey found that drivers already consider connected features to be almost as important as a car's brand.
Connected Vehicle will accelerate this evolution by enabling automakers to immediately provide drivers with a branded experience that is customized to what they need and desire, when they need it most.
Achyut Jajoo, SVP & GM of Manufacturing and Automotive at Salesforce"The car of the future will be as personalized and adaptable to the driver as our phones are today," said Achyut Jajoo, SVP & GM of Manufacturing and Automotive at Salesforce. "Connected Vehicle will accelerate this evolution by enabling automakers to immediately provide drivers with a branded experience that is customized to what they need and desire, when they need it most. And they can do it all without costly, time-consuming custom engineering."
Jumpstarting the future of driving: Connected Vehicle helps automakers deliver customized driver experiences while reducing the time and effort in building them with a single console and ready-to-go features that help:
Beneath the hood: Connected Vehicle is built on Automotive Cloud, which is powered by the Einstein 1 Platform, so automakers can use their connected vehicle, driver, and IoT data to power enhanced driving experiences for customers and deliver trusted AI that surfaces key summaries and insights in the flow of work for customer-facing teams. New features enable automakers to:
Bring your own data: Salesforce is working with industry leaders like Amazon Web Services (AWS) and Qualcomm Technologies, Inc. to ensure automakers have the flexibility to integrate their data from a variety of sources. For example, Connected Vehicle launches with data integrations from:
The customer perspective:Sony Honda Mobility is a leader in mobility who will be using Salesforce to provide personalized customer experiences at every touchpoint.
"Sony Honda Mobility will be releasing our first electric vehicle brand, AFEELA, in the U.S. in 2025, with deliveries expected to begin the following year. Salesforce technology including Automotive Cloud and Data Cloud will help us deepen our relationship with our customers. New innovations like Connected Vehicle are purpose-built for the future of automotive and will help provide more intuitive, adaptable, and personalized experiences." - Yasuhide Mizuno, Representative Director, Chairman and CEO, Sony Honda Mobility Inc.
The ecosystem perspective: Qualcomm Technologies is a leader in intelligent computing who is working with Salesforce to help automakers supercharge connected car experiences.
"Through our strategic relationship with Salesforce and the introduction of Connected Vehicle, we are excited to see our Snapdragon Car-to-Cloud connected services platform help empower automakers to deliver the next generation of personalization and AI-driven connected car experiences. Together we will support the transformation of fleets into flexible, adaptable, software-defined vehicles, setting a new benchmark in automotive innovation." - Nimish Shrivastava, Sr. Director of Product Management, Qualcomm Technologies, Inc.
Availability:
Pricing:
Learn more:
*Wards Intelligence Global Connected Vehicle Forecast 2024 - 2035
Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.
Snapdragon and Digital Chassis are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.