New Salesforce Connected Vehicle App Helps Automakers Quickly Build and Deliver Connected Car Features and Services

Connected Vehicle provides a unified, intelligent digital foundation to help automakers reduce development time and roll out features and updates faster than ever

The app lets automakers easily integrate their vehicle, Internet of Things (IoT), driver, and retail data from various sources - including AWS IoT FleetWise andSnapdragon® Car to-Cloud Connected Services Platform - to enhance driver experiences and keep vehicles running smoothly

Automakers and mobility leaders like Sony Honda Mobility are exploring using Connected Vehicle to provide better experiences for their customers

Salesforce today launched Connected Vehicle, a new Automotive Cloud application that gives automakers a faster and easier way to build and deliver safer, more personalized driver experiences. With a single console and ready-to-use set of industry-specific and low-code/no-code development tools, the application helps automakers roll out new services and features to drivers faster with bidirectional, over-the-air (OTA) capabilities enabling data sharing and software updates between the cloud and vehicle over a wireless or cellular network.

Generally available today, Connected Vehicle also enables automakers to access and integrate all of their vehicle, IoT, driver, and retail data - from any source - to personalize driver experiences, in-car offers, and safety upgrades in near real time.

Why it matters: By 2030, every new vehicle sold will be connected*, and the advanced, tech-driven features they provide will be increasingly important to consumers. In fact, a recent Salesforce survey found that drivers already consider connected features to be almost as important as a car's brand.

Connected Vehicle will accelerate this evolution by enabling automakers to immediately provide drivers with a branded experience that is customized to what they need and desire, when they need it most.

Achyut Jajoo, SVP & GM of Manufacturing and Automotive at Salesforce

"The car of the future will be as personalized and adaptable to the driver as our phones are today," said Achyut Jajoo, SVP & GM of Manufacturing and Automotive at Salesforce. "Connected Vehicle will accelerate this evolution by enabling automakers to immediately provide drivers with a branded experience that is customized to what they need and desire, when they need it most. And they can do it all without costly, time-consuming custom engineering."

Jumpstarting the future of driving: Connected Vehicle helps automakers deliver customized driver experiences while reducing the time and effort in building them with a single console and ready-to-go features that help:

• Monitor vehicle health and performance: Vehicle Status Monitoring makes it easy for service teams to keep an eye on key performance data, like vehicle and engine condition and fuel status, so they can proactively alert drivers of potential issues and automatically add tasks to their next service appointment.
• Trigger remote actions: Remote Vehicle Actions enables service representatives to remotely control vehicle features, like door locks and temperature controls, during a car service appointment or roadside event, helping drivers get back on the road faster.
• Act on telematics data in real time: Actionable Telematics Framework helps automakers ingest, monitor, and act on comprehensive telematics data - like speed, fuel, and battery consumption - to proactively alert drivers about critical safety or service problems when it matters most.
• Display critical vehicle information: Vehicle Data Visualization acts like a digital twin, providing a complete picture of all a vehicle's connected parts, features, and services so sales, service, and retail representatives can make faster, more informed decisions to delight or protect their drivers.
• Enable branded offers: With capabilities available via add-on from Marketing Cloud, automakers can provide personalized in-car offers for things such as driver services and entertainment apps, upgraded traffic alerts, route planning, or a trial of a new lane departure assist feature, based on data like navigation history, household information, and unused vehicle features.
• Power in-vehicle purchasing: With capabilities available via add-on from Commerce Cloud and Revenue Cloud, automakers can enable drivers to pay for things like parking, tolls, and subscriptions right from their onboard infotainment systems.

Beneath the hood: Connected Vehicle is built on Automotive Cloud, which is powered by the Einstein 1 Platform, so automakers can use their connected vehicle, driver, and IoT data to power enhanced driving experiences for customers and deliver trusted AI that surfaces key summaries and insights in the flow of work for customer-facing teams. New features enable automakers to:

• Bring together all of their data:Data Cloud for Automotive unifies structured and unstructured data from different sources - such as telematics systems, Automotive Cloud's Driver Console, and vehicle charging networks - into a common model. This makes it easy to monitor, analyze, and understand vehicle performance and driver experience over time to proactively respond to their needs and improve satisfaction.
• Get up to speed on a vehicle's health: Connected Vehicle Summary uses AI to generate snapshots of vehicle health along with recommendations for resolving potential issues and maximizing performance. Alongside this information, agents can choose from automatically recommended actions like creating a work order for a vehicle inspection or identifying an opportunity for a possible accessory upgrade.
• Generate overviews of driver history: Interaction Summary generates a succinct summary of previous customer engagement for sales and service representatives, including recent meetings and interactions with the customer. Warranty Summary generates an overview of relevant warranty information like open service cases, work orders related to the vehicle, and warranty coverage details with the click of a button.

Bring your own data: Salesforce is working with industry leaders like Amazon Web Services (AWS) and Qualcomm Technologies, Inc. to ensure automakers have the flexibility to integrate their data from a variety of sources. For example, Connected Vehicle launches with data integrations from:

• AWS: With AWS IoT FleetWise, automakers will be able to easily integrate vehicle and fleet data that streamlines connected car experiences while removing complex manual integrations.
• Qualcomm Technologies: With Snapdragon® Car-to-Cloud, Qualcomm Technologies' connected services platform for its Snapdragon® Digital Chassis™ platform, automakers canbring comprehensive telematics, connectivity, driver, and vehicle analytics data into Connected Vehicle to power driver alerts, personalized offers and experiences, predictive maintenance notifications, and on-demand vehicle and feature upgrades.

The customer perspective:Sony Honda Mobility is a leader in mobility who will be using Salesforce to provide personalized customer experiences at every touchpoint.

"Sony Honda Mobility will be releasing our first electric vehicle brand, AFEELA, in the U.S. in 2025, with deliveries expected to begin the following year. Salesforce technology including Automotive Cloud and Data Cloud will help us deepen our relationship with our customers. New innovations like Connected Vehicle are purpose-built for the future of automotive and will help provide more intuitive, adaptable, and personalized experiences." - Yasuhide Mizuno, Representative Director, Chairman and CEO, Sony Honda Mobility Inc.

The ecosystem perspective: Qualcomm Technologies is a leader in intelligent computing who is working with Salesforce to help automakers supercharge connected car experiences.

"Through our strategic relationship with Salesforce and the introduction of Connected Vehicle, we are excited to see our Snapdragon Car-to-Cloud connected services platform help empower automakers to deliver the next generation of personalization and AI-driven connected car experiences. Together we will support the transformation of fleets into flexible, adaptable, software-defined vehicles, setting a new benchmark in automotive innovation." - Nimish Shrivastava, Sr. Director of Product Management, Qualcomm Technologies, Inc.

Availability:

• Connected Vehicle is generally available today.
• ​​Connected Vehicle Summary, Interaction Summary, Warranty Summary, and Sales Agreement will be generally available this fall.
• The first instance of Remote Actions functionality is planned for release this fall, with more functionality to be added in 2025.

Pricing:

• Access to Vehicle Status Monitoring, Remote Vehicle Actions, Actionable Telematics Framework, and Vehicle Data Visualization is available with the purchase of Connected Vehicle and Automotive Cloud Enterprise or Unlimited Editions.
• Access to Data Cloud for Automotive and Einstein AI can be purchased individually, and is also included with Automotive Cloud Einstein 1 Sales or Service Editions. Automotive Cloud Einstein 1 Sales or Service Editions are new offerings that bring together Automotive Cloud, Data Cloud for Automotive, Einstein AI, Experience Cloud for Automotive, Automotive Cloud Intelligence, Slack, and more.
• Access to Commerce Cloud and Marketing Cloud is available by purchase of these products.

Learn more:

*Wards Intelligence Global Connected Vehicle Forecast 2024 - 2035

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

Snapdragon and Digital Chassis are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

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