Lyft Media Expands Suite of Measurement and Targeting Capabilities

Lyft Media is continuing to grow and expanding its measurement solutions to give advertisers greater visibility into campaign performance. Now, advertisers can measure online and offline conversions using trusted, third-party partners like Foursquare, NCS and Kochava. We have also expanded our targeting solutions through a partnership with LiveRamp to onboard advertisers' custom datasets to activate on Lyft. This is another step towards building a unique ad platform that advertisers can use to drive brand objectives.

Precise measurement, deeper insights

Lyft Media's new capabilities provide comprehensive insights into online and offline actions, like mobile app events, foot traffic lift, and offline sales lift. Advertisers now have actionable insights into campaign effectiveness to guide future strategies - all powered by trusted third-party partners to ensure accurate and verified reporting.

"Proving effectiveness across the entire marketing funnel is paramount for today's advertisers," said Shane Dwyer, Head of Sales, Lyft Media."Through this impressive slate of new partnerships with Foursquare, NCS and Kochava, we are able to deliver the verified, sophisticated measurement capabilities that our customers need, powered by partners with unrivaled industry expertise and access to a wide array of proprietary data sets."

"The competition for advertising budgets has intensified," said Trevor Hamilton,MD, Publisher Solutions, Kochava. "Our alliance with Lyft Media to broaden outcomes measurement solutions is pivotal in empowering advertisers to see the full impact of their campaigns, and to provide publishers with the full conversion credit they rightfully deserve-from online interactions through to tangible offline sales growth demonstrating return on investment in concrete business results."

"We're pleased to team up with Lyft in delivering measurement solutions that meet the evolving needs of today's consumers and advertisers," said Lisa Kerins, Business Development, Commercial, NCSolutions. "This new collaboration underscores our commitment to delivering actionable measurement that drives smarter business decisions and provides brands with the insights they need to optimize performance across the marketing funnel."

Expanded targeting capabilities with LiveRamp

Lyft Media is also adding to its unique set of targeting capabilities - which currently includes first-party segments like select ride destination categories (in available states), payment method, and lifestyle. Now, advertisers can onboard their customer data sets using LiveRamp's privacy-centric identity technology to activate on Lyft. This will allow advertisers to broaden their audiences and further engage riders throughout their transportation journeys.

"At LiveRamp, we're excited to empower seamless, data-driven connectivity across new platforms, unlocking personalized experiences for every rider," said Vihan Sharma, CRO of LiveRamp. "Through this collaboration, we enable advertisers to extend their reach, engage meaningfully with riders throughout their journey, and foster stronger, lasting connections."

About Lyft Media

Brands and agencies can partner with Lyft across a broad range of digital and out-of-home advertising solutions, including in-app ads, in-car tablets, and on-street bikeshare stations. Lyft Media's digital offerings are available in the app nationally and include formats such as video and poster units, complemented by robust first and third-party targeting and measurement capabilities.

Learn more about Lyft Media here.

Learn more about Lyft Measurement here.

Learn more about privacy at Lyft here.

Public link

Please use the above public link if you want to share this noodl on another website.