SPS 2024 | New Ways for Creators to Build a Community & Find Success

SPS 2024 | New Ways for Creators to Build a Community & Find Success

Relationships are at the core of every experience on Snapchat. So naturally, relationships are at the heart of our content experience - whether you're the one making Snaps, or watching videos created by the community.

Over the last year, the number of creators posting publicly has more than tripled, and our community loves their content. Creators have garnered trillions of views on the Snaps in their Stories, and now, more than 500 million people watch Spotlight videos.¹ We're continuing to make it even easier for creators to facilitate relationships with friends and fans, create Snaps, and get rewarded while being themselves.

New Tools for Creators to Grow their Community

A new simplified profile design allows Snapchatters age 16 and older to easily toggle between their personal and public accounts. If they want to connect with their real friends - personal. And if they choose to reach a wider audience - public. For Snapchatters ages 16 and 17, the highest privacy safety settings are on by default.

Creators are now able to further customize their public profiles to give new viewers a sense of the Snaps they create by pinning their favorite Snaps to the top.

Templates also make it easier to create and share great Snaps using photos and videos from Memories and Camera Roll. Stay in the moment and post a recap of your once-in-a-lifetime vacation when you're ready. Templates all come soundtracked with music from top and emerging artists.

Every day, there are nearly 15 billion interactions between creators and their fans on Snapchat.² With the Replies and Quoting feature, Snapchatters can reply directly to a creator's Snap. Creators can then turn that message into a photo and video response, allowing for deeper engagement with their audience.

More Ways for Creators to Find Success

Our Snap Star Collab Studio helps accelerate partnerships between creators and brands. Through our preferred partners and new self-serve tools, creators can now choose to show off their engagement and demographic data to brands. And soon, they'll be able to share this information directly with any advertiser on Snapchat.

Creators can be rewarded while being their authentic selves across Stories and Spotlight. Also, our full suite of creative tools, like Lenses and Sounds, have helped support an ecosystem where there are lots of opportunities to build audiences through self-expression.

We can't wait to see what you create!