DART Launches Customer Appreciation effort ahead of State Fair Season

As the Dallas Area Rapid Transportation (DART) team prepares for increased ridership, with the launch of the 2024 State Fair of Texas season, the agency also launched a special Customer Appreciation Day on Monday, September 23.

Riders had the chance to interact with DART staff on the DART system at local transit centers and rail stations. DART employees as well as leadership were able to greet passengers and express gratitude for the riders who utilize DART each day.

The DART team has seen continued growth in ridership trends; data from the last quarter shows ridership at approximately 80% of pre pandemic levels, with weekends and bus ridership showing further gains.

DART's Customer Appreciation Day is one of many initiatives aimed at fulfilling the needs expressed by DART passengers via customer feedback. These efforts work to embody the concepts and values outlined in DART's Strategic Plan. Other examples of this commitment include the recent launch of DART's Live Green, Ride Clean campaign which highlights the more than 250 employees and staff members that are dedicated to maintaining the overall cleanliness of the system - these teams work to clean stations and vehicles often more than 3 times each day.

In addition, DART continues to invest in efforts meant to increase safety and security for our passengers; this includes continued recruitment campaigns for Fare Enforcement and Police officers and a contract to employ Transit Security Officers to assist with patrolling the system.

Overall, DART has increased on-time performance and has made service planning enhancements to help passengers reach their destinations. This effort includes introducing increased service on the weekends and beyond for the State Fair of Texas which will launch on September 28 as well as rail service to support the Dallas Stars and Dallas Mavericks fans who attend home games at the American Airlines Center; this includes increased service before and after games and special Sunday service on the TRE when there are games at the AAC.

"Our riders, and their experience is the top priority at DART. From safety and cleanliness to services changes, everything we do is aimed at making their travel with us safe, clean, and efficient," says Bernard Jackson, Senior Executive Vice President, and Chief Operations Officer for DART. "By launching Customer Appreciation Day to follow our recent service change effort and prior to the State Fair, our team hopes to meet many of our passengers, thank them for riding with DART and provide them an avenue to share their feedback."

To provide feedback about your experience with DART, please utilize the Contact form found on the DART website at Contact Us - DART or call 214-979-1111