AAAA - American Association of Advertising Agencies
10/11/2024 | Press release | Distributed by Public on 10/11/2024 14:08
5 challenges facing agency leaders as 2025 looms
Seven top execs outline their concerns heading into the new year, including generative AI, talent and culture
The pace of change in the ad industry has accelerated so much in the past few years it's giving everyone whiplash. And there are no signs of it slowing down anytime soon.
All these issues surfaced during a conversation with Ad Age organized by the 4A's and held during Advertising Week to discuss agency leaders' biggest challenges and growth opportunities heading into 2025. The conversation included Joe Baratelli, RPA chief creative officer and executive VP; Vicki Bolton, Burrell Communications Group senior VP managing director; Stacy DeRiso, Initiative U.S. CEO; Britta Dougherty, The Martin Agency partner and global executive VP; John Elder, Supernatural co-founder and CEO; George Sargent, Arnold Worldwide CEO; and Caroline Winterton, adam&eveDDB CEO.