10/03/2024 | Press release | Distributed by Public on 10/03/2024 14:00
The comprehensive certification program is a first for the automotive retail industry. It offers U.S. and Canadian dealership employees extensive training in the CDK product portfolio to build and strengthen their professional career paths specific to their role and the CDK products they use. CDK University currently offers 10 certifications, including Dealership Operations accounting solutions and Fixed Operations parts and service solutions. CDK plans to deliver more than 100 different certifications that span every department and employee role within the Automotive and Heavy Truck dealership. CDK certifications are achieved upon successful completion of an assigned learning plan and associated assessments. The program is curated from a library of over 900 microcredentialed courses and cater to a wide range of skills, roles and CDK product combinations.
"We are thrilled to offer the CDK University certification program as part of our commitment to helping dealership employees develop as skilled automotive retail professionals through rigorous testing and validation of their skillsets," said KAM McManus, chief customer officer at CDK. "Our certification courses are designed to meet the demands of the industry and help combat attrition, while identifying qualified talent for increased retention and employee satisfaction in a world of constrained resources."
According to the new 2024 CDK Dealership Workplace Study, dealership staff ranked the ability to acquire new skills among the top three key factors to job satisfaction along with benefits and compensation. The research showed nearly a third of automotive retail employees could be on the move if career opportunities are limited.
Key features of the new CDK University certification program include:In addition, CDK University certifications are socially sharable, with employees receiving a digital badge to include in their online professional social channels. The web-enabled certification identifier remains with the individual and is demonstrated currency of dealership employee industry knowledge and skills to provide elevated customer service during the vehicle shopping and buying journey.
For more information about the CDK dealership certification program and enrollment, please visit CDK Certification (cdkglobal.com).
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