TruStage 2024 Credit Union System Partnership Report

TruStage^TM (formally CUNA Mutual Group) is a proud pillar of the credit union movement.

TruStage's relationship with credit unions is distinctly close-knit and unique - and has been for nearly 90 years. Guided by the shared principle of people helping people, TruStage delivers insurance, investments and technology solutions that serve a diverse range of needs, are flexible, easy to understand, and enable consumers to make confident financial decisions.

Increased costs of life's necessities - like food, clothing, transportation and housing - are contributing to financial anxiety. At the same time, many people are left unprotected against life's hardships and unplanned events. This could have a devastating effect on their long-term financial well-being.

As middle-market consumers often feel the squeeze on their wallets, they need reassurance and protection from the unexpected. That's why TruStage works with credit unions to reach and serve these consumers in ways that work for them. This collaboration helps individuals gain the confidence to buy their first home or car, start saving for retirement, and secure their families' financial stability in the event of unforeseen circumstances.

The organization stands strong, with 6% growth in operating revenue, $5.4 billion in total revenue and nearly $140 million in net income in 2023 alone. These strong financial results allow TruStage to show up for the system and the people we serve in meaningful ways.
Last year, TruStage paid more than $2.2 billion in benefits to those who instilled their trust in us. And, through the organization's foundation, an additional $5 million was pledged to support community efforts.

Additionally, TruStage's commitment to a strong credit union system, was reflected in the $32 million contribution in 2023 and $157 million in the last five years to support credit union leagues, associations, and other industry-specific efforts.

Since the beginning, TruStage has focused on the interests of our customers, communities and people growing and expanding to meet the needs of those we serve. We don't take your support for granted and appreciate the opportunity to earn your business.
We're energized by what lies ahead in 2024 and beyond. We will continue our efforts to make a positive impact on the lives of the customers and communities we collectively serve together.

Insurance I Investments I Technology

TruStage^TM is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate Headquarters: 5910 Mineral Point Road, Madison, WI 53705.

CORP-2454169.6-0424-0526 OTruStage