The Weekly 10: marketing, media and industry statistics to know now — November 20, 2024 edition

From the growth in Bluesky users to the ROI for companies investing in generativeAI, these are the data points we'repaying attention to right now.

$431

The average amount that Thanksgiving hosts plan to spend this year on food, drinksand decor - up 19% from 2023 - according to LendingTree's "2024 Cost of Thanksgiving Report."

14%

The average price advantage that Amazon has over its rivals in e-commerce - such as Target, CVS, Walgreensand Walmart- according to analytics firm Profitero's annual "Price Wars"study, per Progressive Grocer. (Read about Amazon'snew "Amazon Haul" shopping experience- featuring products $20 and under- in the Nov.15 edition of The Week in Commerce Marketing.)

3,268%

The year-over-year search growth that sneaker brand Asics experienced on online resale marketplace StockXin Q3 2024, according to StockX's"Big Facts" trendsreport, per Footwear News.

20 million

The number of usersthatsocial media platform Bluesky reached as of Tuesday, Nov. 19, after adding roughly amillion new usersa day over the five preceding days, per The Hollywood Reporter.

3.7x

The return on investment (ROI) for every dollar investedby businessesin generative AI, according to a new IDC study commissioned by Microsoft.

$10.5 billion

The record-setting online grocery sales total for October, according to the latest Brick Meets Click/MercatusGrocery Shopper Survey, per Chain Store Age.

$16 million

The minimumannual amount that OpenAI will pay DotdashMeredith, publisher of magazines such as Peopleand Better Homes & Gardens,to license its content, according to financial documents from DotdashMeredith parent company IAC, per Adweek.

90%

The share of American consumers who plan to shop during the five-day period from Thanksgiving through Cyber Monday, for a projected total of $125 billionspent, according to ICSC's "2024 Thanksgiving Weekend Intentions" survey, per SGB Media.

< 15 minutes

The amount of time that 90% of morning meals are prepared in,according to a new report from Circana, per Supermarket News.

52%

The share of Reddit users who say they frequently, oftenor sometimes purchasea product they saw advertised on the platform, according to a study from Magna Media Trials, per MediaPost.