DNC Launches Seven-Figure Ad Campaign Across Lifestyle Publications and Streaming Platforms, Driving Voters to I Will Vote Arrow

New Out of Home Ads Will Also Run in Neighborhoods Across Battleground States and Districts - from Nail Salons to Grocery Stores

Today, the DNC announced a seven-figure paid media campaign across some of the country's most iconic and most read lifestyle publications, as well as audio ads across premium streaming services and digital ads in high-traffic locations like nail salons, malls, and transit centers. The multi-media 'I Will Vote' campaign will reach tens of millions of readers in battleground states and battleground districts in the final week of the election, mobilizing key demographics within the coalition that will elect Vice President Harris, Governor Tim Walz, and Democrats up and down the ballot in November.

"In the final week of the campaign, Democrats are making the choice Americans face in this election crystal clear through dynamic and tailored advertising that meets Americans where they are," said DNC Acting Co-Executive Director Monica Guardiola. "Now through Election Day, as voters turn to the sources they trust most for news, culture, entertainment, and leisure, they will be met with Democrats' message of freedom. This seven-figure campaign underscores Democrats' closing message to critical voting blocs: with one week left, every single vote matters in the fight to reject MAGA extremism and protect our fundamental freedoms by electing Democrats up and down the ballot."

The ad campaign breaks out of political silos and targets voters with unique and tailored 'Get Out the Vote' messaging in the places voters frequent and the mediums they consume - from nail salons, to a favorite podcast and major lifestyle publication, including a complete takeover of the digital homepages on a rolling basis in landmark outlets including Teen Vogue, GQ, Glamour, Vogue, and Good Housekeeping. The ad campaign will also reach readers through ad placements in dozens of high-traffic websites like Ebony, Remezcla, Essence, Bleacher Report, HypeBeast, People en Espanol, and many more. In total, through this campaign, digital ad placements in nearly 50 publications will reach diverse and cultivated readerships across age and racial demographics with tailored messaging and creative today through Election Day.

The DNC's 'I Will Vote' campaign directs voters to the DNC's most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. This latest 'I Will Vote' campaign follows recently announced 'I Will Vote' ad buys from the DNC directed at Native American, LGBTQ+, AANHPI, Haitian, and Latino voters, as well as the launch of a Taylor-Swift themed campaign targeting youth and women voters, and college campus and union member voter mobilization initiatives to meet voters where they are.

Listen to an 'I Will Vote' audio ad running across streaming platforms HERE and read script below:

What's on the ballot this election?

Affordable housing

Student loan relief

Good-paying jobs

Reproductive freedom

Our future.

It's time to make a plan to vote and elect Democrats who put US first!

Go to IWillVote.com and make a plan to vote.

Creative for the digital ads:

The IWillVote.com ads will target key parts of our coalition, with ads targeted to women, men, and young readers. A sample of some of the creative can be seen here:

Glamour and Vogue:

Teen Vogue:

GQ:

Good Housekeeping:

The Democrats' digital 'I Will Vote' voter mobilization campaign will appear in nearly 50 lifestyle publications directing voters to IWillVote.com, including:

• Allure
• Better Homes and Garden
• Black Enterprise
• Blavity
• Bleacher Report
• Buzzfeed
• Complex
• Cosmopolitan
• Ebony
• Elite Daily
• Elle
• Esquire
• Essence
• Glamour
• Good Housekeeping
• GQ
• Harper's Bazaar
• HipLatina
• HuffPost
• Hypebeast
• InStyle
• Latina Magazine
• Latinista Magazine
• MadameNoire
• Men's Health
• Nylon
• O Magazine
• People en Espanol
• Radiant Health Magazine
• Real Simple
• Refinery 29
• Remezcla
• Rolling Stone
• Serious Eats
• Shopping Lifestyle
• Teen Vogue
• The Cut
• The Root
• Thought Catalog
• Vanidades
• Vice
• Vogue
• Women's Health

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