How an emerging banking partner can benefit your growing business

The 'one size fits all' approach to banking is a relic of the past. It's a strategy that often leaves customers feeling underserved and dissatisfied, yet it's a common trap businesses fall into with some banks. The consolidations in the banking industry in recent years have left gaping holes for some businesses who find themselves suddenly deprioritized or unable to get the help they need from larger banks. On the other hand, community banks that offer a more community-centric approach can't match the breadth of products and resources that a growing business requires for success.

Particularly in larger competitive markets such as California, Illinois and northern Florida, an emerging banking partner such as Valley Bank can deliver a unique value proposition for growing businesses. Valley combines the products and resources of national banks with the adaptable solutions and services of a community bank.

Why choose an emerging banking partner?

Businesses with growth plans can significantly benefit from a banking partner focused on building deep relationships. As opposed to those larger banking organizations who seek to finance limited industries and portfolios, a quality banking partner who is also growing in your market will see opportunity for companies across industries. Whether your business has a long-term track record of success and solid growth prospects or is a newer company that is well-capitalized and ready to expand, you can discover how partnering with an emerging bank can support your growing business.

Range of product offerings - A true banking partner goes beyond simply financing and offers a comprehensive range of products that can be tailored to your business needs. A wide and deep range of products ensure you can get support for what you need today as well as for where you're growing.

From syndication capabilities to equipment finance options and a full suite of treasury solutions aimed to deliver convenience and security, your banking partner needs to have the tools your business requires.

High level of customer service - Another benefit of an emerging banking partner is that the wide range of products comes with top-tier customer service that connects you with experienced bankers in your market. For larger banks, the only way you can speak to a person is through a 1-800 number followed by a computer telling you to hit "0" for a representative who might be in another market or country. A relationship-centric approach to banking offers direct access to in-market contacts. They serve as a partner, not a salesperson.

The benefits of knowing your banker will yield results, as the relationship they build with you allows them to better understand your business, plan for your future and help you navigate opportunities. When it comes to deal decisions, it's a local executive team who is making the decisions. Your entire banking team is connected and available to you.

Creative lending solutions - An emerging banking partner like Valley Bank stands out when it comes to customization. Creativity might not be a common skill you associate with your banker, but creativity in utilizing a range of products and innovative lending solutions that are carefully customized to your business's needs set a banking partner apart from the competition.

Unlike some banks with set solutions and limited flexibility on process, a banking partner who can create and execute unique solutions with the support of their leadership is a key value. It is also a testament to the bank's experience and their commitment to supporting your growth and goals.

Cross-industry expertise - The final benefit I want to highlight is the cross-industry expertise that comes with partnering with an emerging bank. Unlike larger national institutions and small community banks, these professionals have a deep knowledge of multiple industries rather than specializing in just one. This means they can draw on diverse experiences to provide innovative solutions. For instance, insights gained from working with an agricultural venture or flooring company could be applied to your retail company, broadening your support network and opening new opportunities.

If you are ready to fuel your growth, start a conversation with a like-minded banking partner who will deliver the service, expertise, solutions, and creativity your business needs. Begin your relationship with a Valley Bank team member today by connecting with our teams expanding across California, Illinois and Florida, as well as established offices in New York, New Jersey and Alabama.

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