Instinctif Partners launches Truth Intelligence

Truth Intelligence is purpose-built for in-house communications professionals and business leaders seeking to leverage data and insights to fuel commercial growth and craft more effective communications strategies. By delivering deep, actionable insights, Truth Intelligence helps companies develop campaigns rooted in a profound understanding of their audiences, competitors, market trends, and the media landscape.

Combining Instinctif's strategic communications expertise with the market leading research capabilities of its in-house research agency, Truth Consulting, Truth Intelligence is supported by a team of 40 highly skilled researchers and analysts. Utilising an advanced tech stack, it can analyse information from millions of global data sources, including open-source data from governments, NGOs, central banks, trade associations, and unstructured data from social media, news websites, blogs, and online forums.

Mike Norris, Associate Director at Instinctif Partners, has been appointed Head of Truth Intelligence. Dr. Matilda Andersson, Managing Director of Truth Consulting, will serve in a senior counsel and product development advisory role.

Mike Norris, Head of Truth Intelligence, commented: "Truth Intelligence is designed to translate the modern world's constant barrage of information into tangible insights, enabling business leaders and in-house communications teams to craft campaigns that resonate more profoundly with their audiences. With Truth Intelligence, we are pushing the boundaries of insight-led campaigning, helping companies communicate more intelligently, enhance their reputation, and unlock commercial growth."

The new offering features a modular pricing structure across three tiers, ensuring that Truth Intelligence provides valuable insights for organisations of all sizes, from global listed businesses to startups and SMEs.