Fifth Third Foundation and GVSU announce commitment to student-designed financial literacy tool

"Fifth Third is deeply committed to helping students develop the skills they need to manage their finances and prepare for financial independence," said Fifth Third Bank Executive Vice President and Chief Corporate Responsibility Officer Kala Gibson, '94. "Because FinLit was created by students for students, using proven research and expert advice, we think it has the potential to change the way they think about money, spending habits, savings, investments and other key aspects of their finances."

The launch of FinLit in Michigan is set for 2025, with a nationwide release in 2026. FinLit will include a variety of digital tools to help young adults become more comfortable with their personal finances, including a quiz identifying a "Money Mindset" that provides insights about spending habits and relationships with money.

"We are incredibly grateful to the Fifth Third Foundation for their generous support of this program," said President Philomena V. Mantella. "Thanks to their partnership, our students will be able to build out and share this engaging and important digital experience with students across the country."