Holiday retail sales growth projected to increase 2.3% to 3.3%

"Plus, a recent EMarketer report based on Basis Technologies and GWI research found that 42% of Gen Z shoppers said they're likely to purchase their holiday gifts through social media platforms, a greater proportion than millennials (26%), Gen Xers (15%) and baby boomers (6%) who said the same."

Read more in RetailDive.