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06/24/2024 | Press release | Archived content

Vogue World: Paris Paid a Vibrant Tribute to French Fashion at Place Vendôme in Paris

Jun 24, 2024

Vogue World: Paris Paid a Vibrant Tribute to French Fashion at Place Vendôme in Paris

Tonight, Vogue hosted the third stop of Vogue World in Paris's Place Vendôme, on the eve of the Haute Couture shows and broadcast live to Vogue's audience around the world. The event celebrated 100 years of French fashion and sports, as well as the city itself.

The team behind Vogue World: Paris included Anna Wintour and Mark Guiducci, Creative Editorial Director, Vogue, Eugénie Trochu, Head of Editorial Content, Vogue France, with support from many global teams. Juan Costa Paz of Paris-based creative studio Convoy served as Creative Director.

Fashion styling was spearheaded by distinguished fashion editors Carine Roitfeld and Ib Kamara with Alexandre Samson, historian and curator from Palais Galliera, as fashion curator. Artistic direction and choreography were supervised by Parris Goebel, with music direction led by Diplo. The livestream, which featured commentary by host Cara Delevingne, was produced by Den of Thieves and directed by Sam Wrench, of Taylor Swift's Eras Tour film. Thomas Roussel served as both the orchestra's music director and conductor and, for the third year, production was overseen by Bureau Betak. Dame Pat McGrath and Pat McGrath Labs returned to lead makeup design and execution, with Eugene Souleiman leading hairstyling for Bumble and bumble.

Vogue World: Paris is committed to making a meaningful donation from the net proceeds of ticket sales and will contribute a minimum of €1 million to Secours Populaire.

Vogue World: Paris illuminated the last century of French fashion, pairing each decade with a different sport, from cycling to equestrianism, tennis to taekwondo, fencing to break dancing, and more.

Maria Grazia Chiuri (Dior), Olivier Rousteing (Balmain), Chemana Kamali (Chloé), Alexandre Mattuissu (AMI), Christian Louboutin, Nicolas Di Felice (Courrèges), Diane von Furstenberg, Elie Saab, Silvia Venturini Fendi (Fendi), Sébastien Meyer and Arnaud Vaillant (Coperni), Giambattista Valli, Simon Porte Jacquemus (Jacquemus), Jean Paul Gaultier, Pharrell Williams (Louis Vuitton), John Galliano (Maison Margiela), Marine Serre, Pierpaolo Piccioli, and more were there to celebrate the evening/for the event.

The show started with an Overture, featuring couture legends. Donning their white coats, couturiers from the ateliers of Armani Privé, Balenciaga, Chanel, Dior, Giambattista Valli, Givenchy, Jean Paul Gaultier, Maison Margiela and Schiaparelli crisscrossed the Place Vendôme with aspiring athletes dressed in custom Lacoste suits, the flag of Secours populaire français (that Vogue World: Paris supports) in hand.

1920s - Cycling

Cyclists from the French National Team (Melvin Landerneau, Florian Grengbo, Constance Marchand, Tom Derache, Leonie Leroux), whizzed by as a quintet of Chanel dresses debut-three pieces are recreations of Gabrielle Chanel's seminal 1924 collection and two are more recent designs based on early Chanel.

Featuring Jean-Paul Gaultier, followed by FKA Twigs, Jeremy Pope and Michael Ward. With a performance from Aya Nakamura.

1930s - Track and Field

1937 is the year that Cristóbal Balenciaga arrived on Avenue George V, adding his sumptuously restrained approach to the Parisian Haute Couture scene. Two of his strikingly modern creations from the era were recreated by Balenciaga creative director Demna, who shows additional custom creations made for this occasion. A medley of track stars in race-worthy looks sped around while waiters paid homage to Paris's iconic Course des cafés.

With Keiona Revlon, Karlie Kloss and Maria Carla Boscono.

1940s - Aquatics

Models in Jacquemus's poolside-ready pieces wink at the 1940s-the decade that gave us the bikini. In 1946, two designers, Louis Réard and Jacques Heim, released their takes on scant swimwear. Swimming legends, activists, artists, and more helped close out the decade, including Imaan Hammam, Sabrina Carpenter, Yusra Mardini and Kate Upton.

1950s - Equestrian

Dior's New Look, which dominated the mid-century aesthetic, drew inspiration from Victorian riding habits. As such, this decade celebrated the equestrian. Five Dior Bar Suits, the icon of Christian Dior's New Look Corolle collection, are presented, followed by Marine Serre flags. Gigi Hadid and Kendall Jenner then took the Place Vendôme on horseback, with both models and stallions fully outfitted in Hermès.

Accompanied by Rhokaya Diallo, Souheila Yacoub, Deva Cassel, Joe Burrow, Justin Jefferson and more.

1960s - Fencing

André Courrèges and Paco Rabanne ushered fashion into the Space Age. The former's all-white looks and the latter's spangled metallic chainmail call to mind the pristine uniform worn by fencers. Here, contemporary pieces by Courrèges's Nicolas Di Felice and Rabanne's Julien Dossena honored their houses' origins with six dresses modeled by a group that represents the Youthquake of today, including fencing legends Laura Flessel-Colovic and Miles Chamley-Watson, accompanied by Teyana Taylor, Lila Moss, Malick Bodian, Cindy Bruna, rapper Kalash, and Karolína Kurkova.

1970s - Gymnastics

Back in 1973, five French and five American designers put on a show at the Palace of Versailles-a historic night since dubbed the Battle of Versailles. Givenchy, who was among the Parisian maisons that participated, presented five flowing '70s-inspired capes layered over gymnastics-esque leotards worn by both supermodels and superstars: Ciara, Jodie Turner-Smith, Ashley Graham.

1980s - Martial Arts

When power dressing prevailed, Saint Laurent was building out shoulders impossible to ignore, and meanwhile, a group of Japanese designers took Paris by storm. Here, a showcase of Anthony Vaccarello's '80s-esque pieces alongside conceptual creations from Junya Watanabe, Comme des Garçons, and Noir Kei Ninomiya. Masters of the martial arts joined them including Audrey Tcheuméo, accompanied by Katy Perry, Nika Taiko, Farida Khelfa, Karla Sofía Gascón, Pom Klementieff, Colman Domingo, and Philippine Leroy-Beaulieu.

1990s - Football

France's historic first World Cup win came in 1998. Vogue honored the moment with footballers from that very match, along with members of the Paris Île-de-France Football League. These victors of the pitch were met with legends of the runway, including Pieter Mulier's reinterpretation of Azzedine Alaïa's iconic tricolour dress, created for the French bicentennial.

Footballers: Emmanuel Petit, Djibril Cissé, Blaise Matuidi, Raí, Ada Hegerberg,

Anok Yai, Anwar Hadid, Damson Idris, Amaarae, with a performance by Bad Bunny

2000s - Tennis

We began with an ode to Louis Vuitton and Nicolas Ghesquière's decade in his post as creative director, with a look from each of those ten years. Two more long-running champions, Serena Williams and Venus Williams, then graced the show, wearing Off-White and Marine Serre looks, respectively, accompanied by Lous and The Yakuza, Pauline Déroulède and Arnaud Assoumani, with a performance by Bad Bunny

2010s - Breakdancing

The 2010s unfurled in a breakdancing flashmob of performers from the French National Team and other top dancers in Louis Vuitton Mens looks by Pharrell Williams, Loewe, Off-White, and Nike. All this momentum built to a grand celebration.

With Paloma Elsesser, Kendall Jenner and Anok Yai, and a performance by Bad Bunny

Finale

Basketball player Victor Wembanyama lit up Place Vendôme in a Louis Vuitton outfit designed by Pharrell Williams: an immaculate suit consisting of a double-breasted suit jacket and matching wide-leg pants. And the legendary Marie-José Pérec closed Vogue World: Paris in style, in a blue, white and red dress by Alaïa.

Vogue World: Paris is presented by Coach, eBay and Nike.

Vogue would like to thank the Comité Vendôme, Ritz Paris, Potel & Chabot and Pavillon Cambon for their generous support of Vogue World.

With a special thanks to travel partners Air France and Eurostar.