It only takes one bad experience with siding - whether warped material, melted cladding, inauthentic looks, or faded colors - for homeowners to be ready for an upgrade when it comes time to remodel their exterior. James Hardie^® fiber cement siding is an ideal choice for customers seeking a high-performance option that will boost curb appeal while standing the test of time and requiring little maintenance.

From ColorPlus^® Technology finishes to industry-leading durability to a top-notch contractor program, here are a few reasons to promote products by James Hardie for remodeling projects.

Leading Resale Value

Fiber cement siding not only provides a beautiful look and trusted performance for the current homeowners, but its appeal to other buyers means optimal return on the remodeling dollar. Year after year, siding replacement with fiber cement siding ranks among the top projects netting homeowners the best ROI in the Remodeling Cost vs. Value Report, which compares the average cost of remodeling projects with the value they retain at resale. The 2024 Remodeling Cost vs. Value Report revealed that fiber cement retains 88.4% of its investment, the sixth-highest return among all 23 projects evaluated.*

Color That Lasts - With Selection Support

The proprietary ColorPlus^® Technology finishes available with Hardie^® siding and trim provide countless color options in an ultra-durable finish. Unlike wood-composite siding that typically depends on third-party pre-finishing, James Hardie manufactures its boards and applies ColorPlus^® Technology finishes in the same factory. The baked-on color is cured between coats, creating a strong bond that resists peeling, chipping, and cracking - and ensures years of lasting character and fade resistance. 

Homeowners who have been plagued with buyer's remorse over color selections in the past can find additional peace of mind with the Hover^® Design Studio app, brought to you by James Hardie. The tool allows users to upload an image of their home and experiment with textures and colors of Hardie^® siding and trim to visualize how they will look on their home's exterior.

Trusted Performance

Hardie^® fiber cement siding products deliver long-lasting beauty, unmatched value, and an industry-leading warranty. Hardie^® fiber cement products will not ignite when exposed to direct flame** and are Engineered for Climate^® to protect against damage from fire, water and humidity, extreme weather, pests, and time.

The low-maintenance, high-performance exterior siding, trim, and soffit are backed by a 30-year non-prorated limited warranty.

Dealer and Contractor Support

Along with a product your customers love, James Hardie provides its dealers and building pros with a range of resources and tools, from sales and installation training to lead-generation solutions.

James Hardie also offers the Contractor Alliance^® Program, which provides additional marketing tools, lead-gen opportunities, and training for members, along with rewards toward gear, tools, and travel.

Weyerhaeuser Distribution is committed to delivering the reliable, consistent products you can rely on. Connect with your Weyerhaeuser representative today about exterior cladding solutions available in your market.

*Remodeling 2024 Cost vs. Value Report (http://www.costvsvalue.com)

**Hardie® siding complies with ASTM E136 as a noncombustible cladding and is recognized by fire departments across the U.S. including Chicago IL, St. Paul MN, Flagstaff, AZ, and Wayne County, OH. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames.

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