Discover Boating, Progressive Insurance Introduce Media & Content Creators to Boating in Immersive Event

Last week, Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance®, hosted an immersive boating event for media and content creators in Sag Harbor, N.Y. National consumer lifestyle reporters and social media content creators participated in a variety of on-water activities to generate boating-related news, awareness and content this summer.

During the three-day boating experience, attendees took to the water to learn safety basics and participate in activities with expert captains and local pros in the Hamptons. Discover Boating and Progressive provided educational tips and resources while raising awareness for how people can get on the water and cruise confidently.

In addition, the experiential event resulted in real-time social media content (here's an example from @jeffrey_in_NYC), further driving brand exposure and engagement among next generation audiences. Check out event highlights here.

On-water partners who made the boating activities possible included: Regulator Boats and Suffolk Marine; Robalo Boats and Great Bay Marine; Sea-Doo; and Peconic Watersports featuring Malibu and Nautique Boats.