Seamless online payments for a global community

Customer stories

As a global innovator, Meta's impact is undeniable. How do payments support Meta's broader goals? Dave Wolf: Meta's technologies foster global connections and business growth, bringing the world closer together through our family of apps which includes Facebook, Instagram, Messenger, WhatsApp, and other services and through Reality Labs which includes Meta Quest. Payments underpin so many experiences across the Meta platform, from ads to Shops to creator and developer payouts, as well as P2P in Messenger and WhatsApp, we enable payments for hardware, software and in-game purchases. We're focused on providing world-class payment experiences for all of these different lines of business. How has the partnership evolved to meet Meta's payments goals?Dave Wolf: Adyen has been supporting our growth since 2013, starting with ads payments and credit cards, and expanding to include locally relevant payment methods in dozens of countries. Adyen is one of our most strategic payments partners, and we count on Adyen to help us navigate the ever-changing and increasingly complex global payments landscape. Gary Yang: Adyen has grown over the past decade as well, and our partnership with Meta has a much larger scope today. What remains impactful and effective is the drive to uncover and deliver business value together through continuous innovation with speed. This is reflected in the new products that we explore together, as well as existing payments where we collaborate to optimize.

How does Meta's payment platform serve different audiences, and what challenges arise in providing the best experience for all? Dave Wolf: We support payment experiences for many different audiences - everyday people, small businesses, large enterprises, creators, developers and more. Delivering payments for these diverse groups demands disciplined operational focus - we need to ensure peak performance across every type of pay-in and pay-out experience, across all of our apps globally. Collaborating with a partner like Adyen is crucial to optimize these diverse payment experiences. Adyen is proficient in the latest payments updates from industry players including global and local networks, and they're plugged in to relevant regulatory developments. They help us stay ahead of upcoming changes and opportunities across many aspects of payments processing.

Gary Yang: Running an enterprise payments platform is complex, especially for a global company like Meta. We must consider strategy, features, compliance, and efficiency for every use case and region. We built a single platform as a single entry point to handle the long-tail business needs of enterprise merchants. This means offering consistently improved payment products, built to drive conversion for Meta's various customers - popular influencers, growing businesses, gamers, or the every-day consumer. We do this and we pair our products with best-in-class payment experts to advise and collaborate on these various needs. Decades of experience working with enterprises like Meta has made us knowledgeable and nimble. We also know that needs can evolve quickly. Continuing to invest in our value chain and building financial products like payout, issuing, and capital on the same platform can bring great value to digital customers and provide them with scalable solutions to meet whatever their users or customers demand in the long term. In what ways has the partnership helped Meta achieve its payment optimization goals? Dave Wolf: We're focused on optimizing every step of the payments journey - from onboarding to processing and post-transaction servicing. Approval rates, fraud mitigation, checkout conversion, processing latency, and cost efficiency are all areas we're continuously improving - every basis point counts. We have conducted numerous payment optimization experiments with Adyen, including tokenization. Together, we have achieved a meaningful increase in success rates in some of our top countries through these types of initiatives. Gary Yang: Payments optimization looks different for every customer. On the product front, Adyen leverages a large and rich data ecosystem to build features and help our customers improve their decision-making, increase speed, and optimize payments at scale. As Dave mentioned, it's also important to form a deep understanding of our customers' business strategies, challenges, resources, and values so that we can provide tailored recommendations. Meta's forward thinking has helped sharpen our ideas and product solutions of the future. Given the scope of Meta's payments platform, how do you ensure scalability and operational efficiency? Dave Wolf: Efficiency and operational scalability are always top of mind for us. Given Adyen's single API, it's easy to make changes to our integration or add new payment methods as they emerge. Adyen's product and engineering teams are true thought partners for us, and their smart reporting and reconciliation solutions meet our finance and accounting needs. Having a trusted partner like Adyen that can deliver solutions at scale is particularly important for us given finite resources and the constant need to prioritize engineering initiatives. Gary Yang: Our single solution platform integrates payment gateway, processing, acquiring functionalities, and solutions like authentication and risk management in one place. This means that Meta can efficiently translate its optimization goals into action through a single integration on a global scale, whether it's enhancing checkout conversion or exploring alternative card rails, all seamlessly managed via our API. Meanwhile, Adyen updates its products to be able to handle and optimize for regulatory changes, updates to network bylaws, or even geo-political changes so our merchants can focus 100% on their optimization goals with us as a trusted partner.

In what ways has the Meta payments platform contributed to the company's mission and global growth over the past decade? Dave Wolf: Payments are inherently local, and we've been an early adopter of local payment methods. We continue to study the landscape with partners like Adyen to recognize what our users want in any given market. We want our users to be able to pay the way they want to pay, with as little friction in the experience as possible. Whether it's Momo in Vietnam, Bank Transfer in Indonesia, Pix in Brazil, or UPI in India, we strive to offer the most relevant local payment methods and provide the most seamless payment experience for people and businesses on our platforms. Adyen is a key partner for us in enabling this type of hyper-local experience around the world. Gary Yang: Similar to Meta's expertise in helping businesses grow in new regions and locales through advertising, Adyen is an expert in enabling our enterprise customers to expand their businesses into new regions through payments. We have invested significantly in our local license acquisitions and infrastructures to ensure enterprise customers can go global, leveraging the same platform and Adyen integration whenever they are ready. As Dave said, learning payment culture and offering local payment methods are key parts of this strategy, and we prioritize understanding local markets and selecting the most impactful LPMs for our customers to unlock growth and ensure scalability.

Innovation knows no bounds when Adyen and Meta collaborate. From pioneering new sales channels to launching cutting-edge payment products, the decade-long partnership continues to progress. And from optimizing conversion rates to navigating complex regulations, close collaboration ensures continued delivery of world-class payment experiences. Looking to the future, both are united on a mission to shape the next era of digital payments.

Make the right decisions with the latest insights and advice on business growth and payments innovation.