IZEA Report Finds 67% of 18 to 29 Year Olds in Canada Have Made Influencer Inspired Purchases

ORLANDO, Fla. (July 11, 2024)- IZEA Worldwide, Inc.(NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.

The survey found that 62% of Canadian social media users trust a post from an influencer more than one from an A-list celebrity. Furthermore, 50% of all respondents have made purchases influenced by influencers, highlighting the significant role influencers play in consumer decision-making. Additionally, 54.4% of social media users stated that authenticity is the key factor that increases their trust in an influencer's product recommendations.

"Our 'Trust in Influencer Marketing' report reveals some fascinating insights into the Canadian market," said Ted Murphy, IZEA CEO and founder. "Among them, 48% of 18-to-29-year-olds follow more than 20 influencers, and 58% of Canadians find influencer content more compelling than scripted advertising. Additionally, as we continued our research series examining trends and differences in online shopping behaviors worldwide, we uncovered that social commerce appears to have greater acceptance in Canada than in markets such as the U.S., particularly among ages 18 to 29."