The Weekly 10: marketing, media and industry statistics to know now — July 3, 2024 edition

From the estimated value of the women's sports merch marketto Amazon Prime Day's projected record-setting sales,these are the data points we'repaying attention to right now.

33%

The percentage by which consumer spending increases on pay day,according to InMarket's2024 Payday InSightsReport, per Chain Store Age.

35

The number of athletes at the U.S. Track & Field Olympic Trials(which concluded Sunday) who sportedBandit Running's all-black, logo-freegearas part of two-week endorsement dealswith the apparel company'sUnsponsored Project, per CNBC.

$1 billion

The amount that Disney and Pixar's "Inside Out 2" surpassed at the global box office less thanthree weeks after its releaseon June 14, making it the first movie of the year to hit the milestone, per Variety.

2 in 5

Theprojected proportionof people in the U.S. whowill use proximity mobile paymenttechnologyat checkout this year, per a just-released eMarketer forecast.

4.5

The approximate number of minutes it took to increase the charge of a new 35kWh lithium-ion battery from BritishEV battery manufacturer Nyboltfrom 10% to 80%during its first public demonstration last week - far less than the roughly 20minutes it typically takes electric cars using a fast charger to charge the same amount - per CNN Business.

37.1%

The year-to-date increase in salesof"the most expensive lipsticks offered online,"according to new Adobe Analytics data, per Forbes-evidence of the so-called"'lipstick effect' theory that consumers splurge on small luxuries when they feel they can'tafford bigger ones,"as Forbes'Joan Verdonexplains it.(See also: "How CPG brands can turn everyday products into little luxuries,"from Quad Insights.)

$4 billion

The estimated annual value of the U.S. women's sports merchandise market, according to a new report fromSports Innovation Lab and Klarna, per Marketing Brew.

$14.7 billion

Projected sales for this year'sPrime Day, Amazon's largest sales event of the year- taking place July 16-17 -according to data intelligence firm Similarweb, per Modern Retail. That figure representsa14% increase over last year's record-setting sales.

87%

The shareof consumers who say they want the same access to product information instore as they get online,according to a new survey of over 1,100 U.S. shoppers conducted byRetail Systems Research,per Instore Magazine.

53%

The percentage of Gen Alpha who saythey most enjoy brand experiences involvinggames and apps that teach useful skills, according to a study conducted by Razorfish and researchfirmGWI, per MarketingDive.