08/29/2024 | Press release | Archived content
With over 42,000 #Paralympics videos and counting, TikTok Australia is proud to be named an official supplier of Paralympics Australia ahead of the Paris 2024 Paralympic Games. The popularity of Para-sports on the platform is profound - @paralympics has over 4.4 million followers, while #WheelchairBasketball, #ParaCycling, #ParaSwimming, #WheelchairRugby, and #BlindFootball videos have amassed over 1 billion views combined.
"Each Paralympian has broken down barriers to make it to Paris, and TikTok is a proven and powerful platform for our Para-thletes to share their personal stories and incredible determination with their fans," said Geoff Quinlan, Executive Lead, Paralympics Australia. "We thank TikTok for providing a diverse and safe space for all athletes to share their stories, connect with over 8.5 million Aussies who use the platform, and captivate the world." Australians are urged to get behind the Australian Paralympic Team by following @ausparalympics and using the hashtags #Paris2024 and #Paralympics.
Australian Paralympians on TikTok:
As part of the partnership, TikTok Australia are supporting exclusive behind-the-scenes content for the @ausparalympics account, helping Paralympics Australia engage new audiences, change community perceptions, and increase participation in sport among people with disabilities. "As the competition comes to life in Paris, TikTok allows our Paralympians to share their real, unfiltered, and authentic perspective on what it's like to wear the green and gold and represent our country,'" said Simon Bates, Head of Content for TikTok Australia and New Zealand.
"In addition to our strict Community Guidelines, we're also making sure Australian teams and Para-athletes can remain safe on TikTok by supporting them with additional safety measures, such as increased comment moderation, during the Games. "From the challenges they've faced, sacrifices they've made, and effort they've put in to make it on the world stage, we're excited to see our Paralympians compete in Paris as well as try the infamous chocolate muffins in the Village," added Mr. Quinlan.