Strava Inc.

11/04/2024 | Press release | Distributed by Public on 11/04/2024 09:07

The Gift of Motivation, A Strava Subscription

Starting today, users can gift an annual subscription

SAN FRANCISCO - November 4, 2024 - Starting today, Strava, the app for active people, is offering a gift purchase option for its annual subscription. Available in select countries, the newest purchase option reflects the platform's core belief that people keep people active. Additionally, Strava's research indicates that more than half of Strava athletes are motivated by friends and family who exercise and 77% feel more connected when seeing friends and family members' activities on the platform.

A Strava subscription helps users meet their goals, including:

  • Discover new places to run, ride and hike - Subscribers can leverage Strava's mapping tools to plan routes with confidence. With Heatmaps, Route Builder, Recommended Routes, and 3D maps, users can create a route or find one and download it to their device for offline use.

  • Progress faster with personalized insights - From goal-setting, advanced workout analysis, Best Efforts, and Flyover, Strava's advanced analysis and progress features help users assess their fitness, see progress over time, and celebrate their achievements. The platform recently released its first AI-powered feature, Athlete Intelligence Beta, which delivers personalized insights that synthesize workout data into simple, personalized feedback.

  • Have more fun with friendly competition - Subscribers can challenge themselves, see how they rank, or compete with others on segment leaderboards with segment efforts, leaderboard percentage ranks, filtered leaderboards, live segments. Additionally, subscribers can create Group Challenges for up to 500 users and invite friends to compete for most activity, fastest effort, longest single activity, or a group goal.

To purchase a Strava subscription as a gift:

  • Visit www.strava.com/gift

  • Complete the purchase process

  • Forward the unique redemption link to the recipient

To redeem a Strava subscription gift:

  • Click on the unique redemption link

  • Complete the registration process

All gift subscriptions must be redeemed within 12 months of the purchase date. To learn more about the features that a Strava subscription offers, click here.

About Strava

Strava is the app for active people with more than 135 million athletes in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription.

Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube and LinkedIn. Visit www.strava.com for more information.