CLUB AI: Our Artificial Intelligence Event | November 2024

Google and AI for Digital Marketing

Giovanni Benassi, Data & Performance Lead at Google Italy

Content creation, user experience personalization, predictive analytics-discover how Google uses AI to make marketing campaigns more effective, anticipate user needs, and create increasingly engaging experiences.

AI and Creativity

Mafe de Baggis, Advertising Expert, Writer, and Digital Media Strategist

What's the right balance between automation and human inspiration? We'll explore how artificial intelligence is transforming creative processes, tackling opportunities, challenges, and ethical dilemmas along the way.

AI Innovations and Real-World Applications

Diego Pizzocaro, CEO of H-FARM AI

At H-FARM AI, we experiment with applying artificial intelligence in real-world settings, bringing together companies, students, and startups to create solutions beyond traditional approaches. For instance, under Diego's guidance, students in the AI and Data Science bachelor's degree are developing AI agents.