Hear from NMMA's Chief Brand Officer and Senior Vice President of Marketing and Communications, Ellen Bradley, in a new Marine Minute video on how and why Discover Boating is working to attract new boaters and retain current boaters. Bradley is joined by NMMA's Vice President of Marketing, Kevin Williams, to highlight the brand's 360-degree omni-channel strategy of connecting with target audiences year-round to help expand the market for recreational boating.
B2B.DiscoverBoating.com is a helpful resource to learn more about the industry's consumer lifestyle brand and the target audiences most likely to become future boaters and boat owners. As an industry-wide program, Discover Boating helps introduce current and future boaters to manufacturers, dealers, and other ways to get on the water - and Discover Boating can't do it alone. How the industry engages these consumers makes all the difference in our collective success in expanding the boating market.
And be sure to follow along on
Instagram,
Facebook and
X for a glimpse into the many ways Discover Boating is helping welcome more people to the water.
Click on the video below to view.