Mukherjee to advance proprietary solutions, new products and services for the agency's client portfolio.

SINGAPORE (AUGUST 15, 2024) - Interpublic Group (NYSE: IPG) agency Golin announced today the promotion of Shouvik Prasanna Mukherjee to Executive Vice President, global creative innovation, effective immediately.

Recognised for spearheading successful innovations out of Asia for Golin's global network - including the Executive Impact Matrix and AI Incubator SPARK - in his new global role, Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry.

In this post, Shouvik continues his current remit as Golin APAC's Chief Creative Officer, and will remain leading the agency's Creative Intelligence Unit - a division comprised of data analytics pioneers and creative frontrunners, who integrate analytics & measurement expertise with creative and content capabilities. The Unit was awarded Specialist Consultancy of the Year in 2023 and 2024 by PR Awards Asia.

"Expanding Shouvik's contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded," said Darren Burns, President, Asia Pacific, Golin. "Shouvik's appointment in this role, based out of Asia, underlines Golin's commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying."

Shouvik reports to Burns, President, Asia Pacific, and will also support Ginger Porter, global chief client officer and innovation council chair. "I'm beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market," said Porter. "We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey."

Mukherjee joined Golin back in 2011 and has held creative leadership roles throughout his tenure, most recently overseeing creative for the entire APAC region and supporting clients like Allianz , Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald's, Porsche Asia Pacific and Uber.

"I'm excited to bring the Asian perspective to Golin's global portfolio and influence clients at scale," said Mukherjee. "Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin's innovation council, we are committed to delivering solutions that will shape the future of our client business."