How Dow and Fiori Group are collaborating to help drive a more circular, sustainable future of mobility

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By combining our deep expertise, this collaboration allows us to be ranked in the forefront of forging new strategies to reach European end-of-life recycling.

How do we achieve sustainable transportation? Collaborative innovation is the fuel that accelerates sustainable mobility and enables Dow and our like-minded partners to help shape the future of the automotive industry.

Exploring sustainable mobility

The mobility sector accounts for around 20% of greenhouse gas emissions globally, pushing Dow and our partners to tackle this challenge by developing sustainable options throughout the entire vehicle life cycle - from design all the way to end-of-life.

Dow and Fiori Group collaboration

Earlier this year, we teamed up with Fiori Group, a company that shares our commitment to fostering a circular economy for plastics, polymers and polyurethanes. Together, we aim to collaborate in the development of a new ecosystem for recycling end-of-life (EOL) parts and materials of vehicles.

Fiori Group collects, stores and processes ferrous and non-ferrous materials. As market leader for recycling in Italy, they have extensive capabilities in the reuse of metals and non-metal materials, and the sorting of different materials from end-of-life vehicles. By combining our deep expertise, this collaboration allows us to be ranked in the forefront of forging new strategies to reach European end-of-life vehicle recycling.

Dow and Fiori Group's memorandum of understanding addresses our intent to handle analysis of the dismantling process and its impact on EOL waste fraction quality and suitability for life cycle recycling processes, as well as to create the new ecosystem business model under a 'test and learn' practice. The Fiori Group and Dow MobilityScience™ teams will provide timely updates on experiments' results, collaborating transparently to create a valuable prototype for recycling EOL vehicle parts and materials.

Implementing sustainable mobility

As part of our sustainability strategy, Dow is increasingly focused on new sustainable mobility solutions including new technology for mechanical and chemical recycling from different materials that are currently considered waste. The collaboration between Dow and Fiori Group is an automotive and mobility recycling program featuring the Dow Renuva™ portfolio of recycled materials.

Driving forward: The future of mobility

By collaborating with Fiori Group along the European value chain, we are advancing our circularity goals and strengthening our commitment to driving a more sustainable tomorrow for mobility.

About the author

Dr. Esther Quintanilla, Global MobilityScience™ Marketing Director, Dow Polyurethanes and Corporate Marketing Fellow, leads the identification of global business strategies for the Polyurethanes division of Dow MobilityScience™. In this role, she builds a competitive advantage and applies proven open innovation and knowledge-sharing methods to translate market opportunities into business for Dow inspired by sustainability. Joining Team Dow in 2007, Esther held several positions supporting Dow Polyurethanes and Dow Automotive prior to moving from the technical to the commercial organization within the company. She was recognized with the Dow Pinnacle Award for Best Marketing Business Excellence in 2016 and 2021.

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