Thomas Nuss is joining SYZYGY Performance as Managing Director

Dr. André Vieregge, Thomas Nuss

The SYZYGY GROUP, a leading consulting and implementation partner for digital experience, has announced the appointment of Thomas Nuss as the new managing director of SYZYGY Performance. Together with Dr. André Vieregge, Nuss will lead the digital media and performance marketing agency with a total of around 100 employees at its Hamburg and Munich offices from 1 November 2024. The clients whose business he will manage and grow in future include Beiersdorf, Commerzbank, Wempe, EnBW and Samsung. They will benefit from Nuss's experience.

Thomas Nuss is moving to SYZYGY Performance from the Serviceplan Group, where he was most recently General Manager at Plan.Net Impact, responsible for business with companies such as IKEA and TeamViewer. Before that, he worked as Senior Partner at Future Marketing, also part of the Serviceplan Group, where he looked after clients such as Porsche and Vodafone. As CEO of Eprofessional, a performance marketing subsidiary of the Axel Springer Group, he was responsible for clients L'Oréal, Hugo Boss and Hapag Lloyd before joining the Serviceplan Group.

At SYZYGY Performance, Thomas Nuss succeeds Dirk Lanio, who is leaving the company to pursue new challenges. 'On behalf of the SYZYGY GROUP, I would like to express my sincere thanks to Dirk Lanio for his valuable contribution to the strategic integration and organisational realignment of SYZYGY Performance and wish him continued success and all the best for the future,' said Wolfram. The change comes at a time when the performance marketing market is developing rapidly due to ongoing innovations in AI. Companies that invest in predictive analytics, personalised user experiences and AI-supported automation now will benefit from this development.

The goal: personalised, data-driven marketing