Shifting Agency Priorities: The Crucial Role of Project Sentiment

In an environment where 74% of agencies are reevaluating their business strategies due to economic factors, the emphasis has significantly shifted toward nurturing existing client relationships and refining the client experience. Project sentiment, which is often overlooked during the project lifecycle, stands out as a critical metric for sustained agency success. Learn more in this blog post by Kantata's Chief Product Officer, Jared Haleck.