06/27/2024 | Press release | Distributed by Public on 06/27/2024 20:21
SEPTA Metro Project Advances Along Broad Street Line [B] & Center City Rail Transit Stations
PHILADELPHIA (June 27, 2024) - SEPTA will advance its SEPTA Metro Wayfinding program under a contract approved by the SEPTA Board today, representing a bold new customer experience strategy for the agency. The vote allows SEPTA to move forward with a construction contract for Nova Industries LLC to design, fabricate and install new signage and wayfinding for 27 stations on the Broad Street Line [B] and in Center City.
Phase 1 of a multi-phase project, the station overhauls will begin later this year and continue into 2025. Phase 2, which includes the remainder of the Market-Frankford Line [L] and Subway-Surface Trolleys [T] will begin next year.
"The overarching goal of this project is to make the system easy to understand and navigate for everyone who uses it," said SEPTA CEO and General Manager, Leslie S. Richards. "We're unifying our subway, elevated, and trolley lines into a single, easy-to-use network that makes SEPTA accessible and welcoming to all."
The SEPTA Metro improvements include:
A "preview" of new SEPTA Metro signage debuted in April as part of the opening for the new Drexel Station at 30th Street. That station will continue to feature new maps and wayfinding as the project progresses.
This project is also coordinated with modernization efforts for SEPTA's website, mobile app, and data feeds to enhance digital wayfinding tools. Planned improvements include releasing more real-time information, working to significantly reduce "ghost buses," and piloting new, easier-to-read bus detour signage to align with the larger wayfinding improvements.
To learn more about SEPTA's Metro and Wayfinding program visit septa.org/metro. For more information about SEPTA, visit www.septa.org, follow @SEPTA on X, or download the official SEPTA app.