Electrified Dreams: Honda 2025 Rose Parade® Float will be Escorted by All-Electric Fleet for First Time in Parade History

December 11, 2024 - TORRANCE, Calif.

• "Electrified Dreams" float theme celebrates Honda global goal to achieve zero emissions for all mobility products and business operations
• Official vehicles joining the 2025 Honda float include the all-electric Honda Prologue and Acura ZDX, as well as the Honda Motocompacto compact e-scooter
• Chart-topping artists Aloe Blacc and Kiesza will take the stage alongside Xtreme athletes against a spectacular backdrop of fireworks in 2025 Rose Parade Opening Spectacular

As Official Vehicle partner of the Rose Parade® for over 30 years strong, Honda will bring an inspirational float to Pasadena in 2025 - "Electrified Dreams" - highlighting the company's commitment to sustainability and its challenging global goal of zero emissions for all mobility products and business operations by 2050.

"Electrified Dreams" also marks a Rose Parade first - a fully electrified vehicle fleet will lead the Rose Parade for the first time in its 136-year history - including the new Honda Prologue, the brand's first all-electric SUV, the first all-electric Acura model, the ZDX Type S performance SUV and the Honda Motocompacto, a compact "last mile" e-scooter.

Designed to explore the harmonious interplay between organic and man-made materials with elements that incorporate LED lights and roses, the float highlights the delicate ecosystem shared by all and is symbolic of the company's commitment to preserving the environment for future generations to pursue their dreams.

"The Rose Parade is an annual opportunity for Honda to celebrate The Power of Dreams and, this year, the power of 'electrified dreams' that reflect our commitment to sustainable mobility," said Jennifer Symington, assistant vice president of Marketing for American Honda. "We hope to inspire everyone watching the Rose Parade that with our Honda Prologue and Acura ZDX, and the Honda Motocompacto e-scooter, the electrified future will help us achieve carbon neutrality, and deliver a whole lot of fun!"

The Honda "Electrified Dreams" float will be featured prominently in the 2025 Rose Parade Opening Spectacular - "Best Day Ever" - with a memorable kickoff performance featuring special Xtreme sport athletes, utilizing a trampoline and surrounded by dazzling pyrotechnics. Two iconic performers will take to the stage: Aloe Blacc, whose viral track "Wake Me Up" has been streamed over two billion times worldwide, and platinum-recording artist Kiesza, whose viral songs consistently reach the top of Billboard dance charts.

Official Honda Rose Parade Vehicles
A fleet of fully electrified Honda products will be featured in the 2025 Rose Parade, including two all-electric SUVs - the new Honda Prologue, new Acura ZDX Type S - and over 100 Motocompactos, the fun, affordable ultra-compact Honda e-scooter designed for urban mobility, which will be used by Rose Parade volunteers throughout the festivities.

The new Honda Prologue, the brand's first all-electric SUV, is the Official Sound Car for the 2025 Rose Parade. Designed at the Honda Design Studio in Los Angeles¹, the Official Rose Parade Sound Car has an incredible Bose sound system that makes the spacious Prologue an adventure-ready SUV with simple and clean styling along with must-have smart-tech, like Google built-in plus wireless Apple CarPlay and Android Auto™ compatibility. The all-electric Honda Prologue represents the latest step in the efforts of Honda to reduce greenhouse gas emissions and progress toward the ultimate goal of achieving a carbon-neutral society.

The new all-electric Acura ZDX Type S, a performance SUV designed in Los Angeles at the Acura Design Studio², is set to pace the 2025 Rose Parade. The new Acura ZDX delivers on the performance brand's commitment to Precision Crafted Performance in the electrified era with dynamic styling, class-leading premium technology and an engaging driving experience. With nearly 500 hp, the ZDX Type S is the quickest and most powerful SUV Acura has ever made.

Long-standing Partnership with the Pasadena Tournament of Roses®
Honda has partnered with the Tournament of Roses® for more than 60 years and became the Rose Parade's first-ever presenting sponsor in 2011, and every year since has proudly led the Rose Parade, showcasing the annual event theme. Honda first collaborated with the Tournament of Roses by providing two-wheeled vehicles for the 1962 Parade. Honda has been a float participant since 1977 and has provided the official Tournament of Roses vehicles since 1994.

About Honda in America
Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet.

Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 620 U.S. suppliers to produce a diverse range of Honda products using domestic and globally sourced parts. Honda has built automobiles in America for over 40 years, and in 2023, 70% of all Honda and Acura automobiles sold in the U.S. were produced in America.

Honda also conducts research and development activities at 23 facilities in America where we fully design, develop and engineer many of the products the company manufactures in America.

Learn more with the Honda Digital FactBook.

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1. Prologue styling was led by a team of designers in the Honda Design Studio in Los Angeles, who utilized virtual reality (VR) tools to create a simple and clean neo-rugged design concept.
2. ZDX Exterior and interior styling was led by a team at the Acura Design Studio in Los Angeles, marking the production debut of the Acura exterior design direction introduced on the Acura Precision EV Concept at 2023 Monterey Car Week.

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