World Steel Association

06/08/2024 | News release | Distributed by Public on 06/08/2024 19:04

HBIS Group officially launches the brand logo for low-carbon products – HINEX Steel

In early April, the brand logo of HBIS's low-carbon emission product series obtained a trademark registration certificate issued by the China Intellectual Property Office, and HBIS officially launched the HINEX Steel low-carbon emission product brand logo. On June 17th, the "Norms for the Use of Low Carbon Emission Product Series Trademarks" were issued by HBIS Group to clarify the use of low-carbon product series trademarks.

The brand logo of HBIS's low-carbon emission products includes one main logo and five series of logos. The main logo is HINEX Steel, and HBIS (H) is committed to achieving carbon neutrality (N) in the production and manufacturing of steel products through technological innovation in processes, energy, environment (EAF, Energy, Environment, EX) and other aspects. In addition, different low-carbon emission product series labels are set according to five levels: L1.6, L1.3, G1.0, G0.5, and Z, including HINEX L1.6, HINEX L1.3, HINEX G1.0, HINEX G0.5, HINEX Z. The specific identification is shown in the above figure. (L refers to low carbon, G refers to green steel, Z refers to near net zero).

At present, the low-carbon product brand logo of HBIS Group has completed trademark registration in China and is actively advancing trademark registration in Italy, German, Spain, Belgium, and Greece. Meanwhile, with the issuance of the "Norms for the Use of Low Carbon Emission Product Series Trademarks", the low-carbon products of each subsidiary of the group will gradually use unified product logos, further enhancing the brand image of the group's low-carbon emission products, enhancing the recognition of low-carbon emission products, and enhancing the market influence of the group's products.

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