True’s “Better Together” social media campaign has successfully enhanced its brand image, winning 4 awards across 3 global stages and a leading local brand stage in Thailand.

True's "Better Together" social media campaign has successfully enhanced its brand image, winning 4 awards across 3 global stages and a leading local brand stage in Thailand.

24 July 2024

• Silver Award for Best Branded Content from FOMA Award 2024
• Bronze Award for Best Use of Social Media and Bronze Award for Best Media Full Funnel Strategy from MAAT Award 2024
• 2nd place for Best Apps & Platforms Influencer Campaign from TIA Award 2023

Bangkok, July 24, 2024 - True Corporation, a leading telecommunications and technology company, launched the "Better Together" campaign with the creative concept of "Life is better when we're together, combining forces 1+1 equals infinity," presented in the form of a 5-episode series exploring the new, unusual, and unprecedented Multiverse concept. The campaign has clinched 4 major awards from 3 prestigious global stages: the Silver Award for Best Branded Content at the Festival of Media Asia Pacific (FOMA 2024), the pinnacle of advertising and marketing communication excellence in the Asia-Pacific region. Additionally, it secured two significant awards at the MAAT Media Award 2024, namely the Bronze Award for Best Use of Social Media and the Bronze Award for Best Media Full Funnel Strategy, recognizing outstanding advertising agency and brand strategies. Furthermore, the campaign earned another accolade, the 2nd place for Best Apps & Platforms Influencer Campaign, at the Thailand Influencer Awards by Tellscore (TIA Award 2023), highlighting influential digital content creators and leading brands nationwide. These achievements underscore Thailand's brand credibility on the global stage.

Mrs. Rungfa Kiatipoj, Head of Brand Communication Division, True Corporation Plc, stated, "True places great importance on building a sustainable brand identity. Establishing a recognizable and beloved brand is a significant challenge for us in an increasingly competitive market. When looking at True's success from various dimensions, beyond business outcomes and sales figures, what matters most is our ability to develop product and service designs that effectively meet the needs, behaviors, and preferences of our customers."

The "Better Together" campaign in this instance reflects the full commitment and dedication of our team to communicate the essence of the True brand following the integration of True and dtac. With the concept "Life is better when we're together," we aimed to portray True's brand image uniquely and creatively. Winning awards from various stages in this campaign is a source of pride and a testament to True's strategic branding capabilities recognized internationally, both in Thailand and across the Asia-Pacific region. It underscores our successful utilization of social media advertising to effectively serve Thailand.

In this round of awards, True has garnered a total of 4 awards from 3 major stages. These include 1 award from the Festival of Media Asia Pacific 2024 (FOMA 2024) in the category of Best Branded Content. True is the sole representative from Thailand to compete in and win the highest award in this category. Additionally, True received 2 awards from the Media Agency Association of Thailand (MAAT): Bronze awards for Best Use of Social Media and Best Media Full Funnel Strategy. Furthermore, True secured 1 award from the Thailand Influencer Awards by Tellscore (TIA Award 2023) for Best Apps & Platforms Influencer Campaign (2nd place). Beyond these recognitions, True also advanced to the final round of the prestigious YouTube Work Awards, showcasing its global standing in strategic brand communications.

For more information

https://festivalofmedia.com/foma/festival-of-media-apac-2024-winners/

https://www.mediaagencythai.com/award/

#True5G # BetterTogether