CLEAR’s Approach to Reusable Identity in Financial Services

I've spent a large part of my professional career in financial services. In 2006, I first entered the financial services industry with Paypal, later taking on the responsibility of managing CapitalOne's brokerage service, and most recently as the Chief Technology Officer for payments and consumer banking at JPMorgan Chase. Here I oversaw the technology infrastructure responsible for handling fifty percent of all payment volume in the United States.

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Financial services and transferring money should be so easy! However, I learned, once you peel back the layers, how complicated and convoluted it all is-a fascinating problem that I've dedicated over a decade to trying to solve. So you can imagine my delight when earlier this year, we announced that CLEAR was expanding our financial services offering with the acquisition of Sora ID!

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I've always known financial services struggle with imperfect, redundant identity verification. I've recognized that much of this stems from the struggle of balancing a seamless user experience with preventing fraud. This can look like:

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1. Poor customer experiences that cause dropoff
2. Siloed data that cannot scale
3. Duplicate checks that increase costs
4. Unpreventable fraud that drives major losses