Selling Strategies to Boost Your Business

Learning the art of sales is essential for all home building industry professionals to grow a sustainable business model.

That's why on Nov. 12, NAHB will host the "Selling Strategies, Techniques and Tips" live online education course proctored by S. Robert August, founder and president of North Star Synergies. August is widely regarded not only for his industry acumen but also his networking prowess - he was honored at the 2024 International Builders' Show for his membership recruitment success.

This three-hour course will present practical skills to help attendees understand the power and value of effective sales communication.

"Every day, we all sell concepts, products and services," said August. "By understanding how to present yourself through excellent sales processes, students will learn how to take control of their presentations and succeed in winning over their associates, acquaintances, friends and family in their negotiations."

August will also dive into effective sales strategies tailored specifically for builders and developers, navigate how to understand buyers' wants and build confidence to create strong relationships and close transactions.

After completing this course, participants will be able to apply techniques and tips to sell homes, products and services, discover opportunities to overcome objections, and more.