Shiseido and Max Mara announce a long-term fragrance partnership

Shiseido and Italian luxury fashion house Max Mara announced today their intention to enter into a long-term fragrance partnership, under which Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The agreed key terms of the partnership will be incorporated into a formal license agreement. The license will be managed by Shiseido EMEA, a consolidated subsidiary of Shiseido.

Driven by its corporate mission, "BEAUTY INNOVATIONS FOR A BETTER WORLD," Shiseido aspires to "Be a Global Winner with Our Heritage." In recent years, the global fragrance market has been steadily expanding, and fragrances have become one of the growth drivers for Shiseido's business in Europe, which has a focus on the fragrance business. The development, production, and sales of Max Mara's fragrances are expected to contribute to further global growth of Shiseido's fragrance business. Shiseido has reached a basic agreement with Max Mara towards the forming of a new licensing agreement.

Shiseido and Max Mara share their commitment to the highest standards of quality, innovation, and customer satisfaction. This new collaboration aims at expanding both companies' global offering and leveraging their combined expertise to create and offer innovative products to consumers worldwide.