C.H. Robinson Transforms Logistics with the Latest Artificial Intelligence

Proprietary technology created by C.H. Robinson broke a decades-old barrier to automation in the logistics industry this year.

Using generative artificial intelligence, the most cutting-edge form of AI, the company's new technology now manages over 10,000 emailed business transactions a day.

It performs routine tasks across the lifecycle of a shipment-quoting a price, accepting loads, setting appointments for pickup and delivery, and checking on freight in transit - in mere seconds. Shippers get greater speed-to-market and cost savings, while C.H. Robinson's people are freed up to do more strategic work for their 90,000 customers.

Because of the impact of these innovations across global supply chains, they have been featured in:

• FreightWaves
• Supply Chain Dive
• Logistics Management
• Transport Topics
• DC Velocity
• Freight Business Journal
• Supply Chain 24/7
• Supply Chain Xchange
• American Journal of Transportation
• Supply & Demand Chain Executive
• Supply Chain Magazine

Microsoft also wrote a case study about C.H. Robinson's advancements with generative AI, showcasing it on their Azure AI website. Listen to Mark Albrecht, C.H. Robinson VP of Artificial Intelligence, speak at Microsoft's sold-out Ignite customer conference. The interview begins at 29:13.

Next, C.H. Robinson will be speaking about AI at the SMC³ JumpStart conference in January 2025.

Read more about C.H. Robinson technology, built by and for supply chain experts.