‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout.

With a polarizing presidential election coming to a head tomorrow, hot-button issues like reproductive rights and affirmative action are now front and center. Over the past year, brands like Target and Bud Light have faced backlash for marketing campaigns and other work deemed woke. Since then, some brands have been increasingly steering clear of the so-called culture wars, quietly walking back DE&I commitments made in the post-George Floyd murder era.

"[It's] just understanding that with certain clients, it needs to be packaged in a way that's digestible and not going to stoke any fear that they have," he said.

Cathy Chan Butler, evp of talent, equity and learning solutions at the 4A's also said as much.

Continue reading on Digiday.