Fostering mental well-being awareness and literacy with the World Health Organisation

From educating the public on how they can support the NHS through their health behaviors to busting myths and empowering resilience, we're committed to nurturing a supportive community where people can access trusted resources and openly share their well-being journeys.

Today, we're partnering with the World Health Organisation (WHO) to create reliable content and combat misinformation through the Fides network, a diverse community of trusted healthcare professionals and content creators.

Through this partnership, Fides network creators in the United Kingdom, United States, France, Japan, Korea, Indonesia, Mexico, and Brazil will be joining TikTok to create and promote evidence-based content. We are also making an approx £2m donation* to support WHO's global work in destigmatising mental health conditions and creating an informed, empathetic, and supportive online community.

Building trust and making a difference with the Fides network

WHO's Fides network has been instrumental in mobilising health content creators to counter misinformation and elevate evidence-based content. With a community of over 800 content creators reaching millions of people across various platforms, Fides has shown that targeted, credible communication can make a significant difference.

Through our collaboration with WHO, we will be engaging Fides creators to translate complex scientific research into relatable and digestible video content, expanding across various health topics. To further equip creators, we will be working closely with WHO to provide access to creator training programmes and resources.

"This collaboration can prove to be an inflection point in how platforms can be more socially-responsible. The intersection of health and technology presents an opportunity to reach people of all ages, where they are, when they want to access. By working with TikTok and others, we are helping people access credible information and engage in scientific discourse that collectively helps shape a healthier future for all," said Dr. Jeremy Farrar, Chief Scientist, WHO.

"Millions of people come to TikTok everyday to share and find community in all areas of their life, including their well-being, and we strive to ensure they can find reliable information on this important topic. That's why today we are delighted to be partnering with the World Health Organisation's Fides network of healthcare content creators, to further strengthen this commitment by bringing engaging and authoritative mental well-being content to our community," said Valiant Richey, Global Head of Trust and Safety Outreach and Partnerships, TikTok.

Get to know these Fides creators who are dedicated to raising awareness around mental health and well-being.

• Dr Kirren Schnack (@drkirren) is a Clinical Psychologist and author with over 20 years of experience. She holds a Doctorate in Clinical Psychology from the University of Oxford and is an Associate Fellow of the British Psychological Society. Dr. Kirren is passionate about helping people navigate their mental health journey.

  "Everything you do starts in your mind, so take very good care of it. TikTok has enabled millions of people around the world to learn about their mental health. Witnessing people's stories has made others feel less alone, offering hope, support, community, and a place to go, especially when help can be hard to find."

• With over 400,000 TikTok followers, Dr Azmain Chowdhury (@doctorazmain) is known for his fun and interactive health quizzes and videos. He's been recognized by the WHO, TikTok, and YouTube Health for his trusted content and has collaborated with the UK Government and UNICEF. He's also won the 30 to Watch: Health Champion award for his public health work.
• When not running marathons in cities such as London, Berlin, and Paris, Dr Mohan Sekeram (@docmerton) is a practising GP as of 2008. He's passionate about urgent care, medical education, and spending quality time with his wife and three children.

Supporting our community's mental well-being

As a platform that brings together over 1 billion people around the world, we're committed to helping our community address well-being by fostering a supportive environment for conversations on this topic and providing access to reliable information and resources.

From our Safety Center to in-app PSAs, we provide access to reliable sources of well-being information. We're proud that our Safety Center guides on topics related to mental health and well-being serve as a resource for more than 500,000 people each month.

At TikTok, our community's well-being, both online and offline, matters to us. We work closely with experts, partners, and mission-driven organisations around the world to share authoritative information, provide access to well-being resources such as our Well-being Guide, and continue to foster a supportive online community.

*TikTok's US$ 3 million donation is a combination of cash (US$1.5 million) and ad credits (US$1.5 million).

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