Roku Inc.
12/18/2024 | Press release | Distributed by Public on 12/18/2024 07:05
Roku Locks Exclusive U.S. Streaming Rights for X Games Aspen and a Soon to be Announced X Games Event Coming Summer 2025
Select X Games events will be available for free on The Roku Channel
SAN JOSE, Calif. - Dec. 18, 2024 - More live sports are coming to Roku next year, with a new partnership that makes The Roku Channel the exclusive U.S. streaming home of X Games Aspen and a major X Games event this summer. The competition will be available on The Roku Channel's recently launched Roku Sports Channel. In addition, Roku has launched X Games TV FAST channel and will curate a dedicated X Games Zone, a one-stop destination for fans to browse, discover, and stream everything X Games, including programming highlights, clips, interviews, archival content, and more. X Games Zone will launch in the lead up to the live events.
"This partnership with X Games is the perfect marriage between content and distribution-more than half of The Roku Channel's monthly FAST audience are between the ages of 18 and 49, and the X Games have built a lifestyle brand that sits right at the intersection of sports and youth culture," said Joe Franzetta, Head of Sports, Roku Media. "We look forward to using the reach of Roku to make these competitions - and the athletes at the heart of it all - accessible to millions of viewers for free."
"As the new CEO of X Games, I'm thrilled to announce this partnership with Roku, a platform that shares our commitment to delivering the best possible experience for our athletes and fans," said Jeremy Bloom, CEO, X Games."This collaboration ensures that the world's premier action sports events will reach a broader audience, while celebrating the brilliance, creativity, and passion of the incredible athletes who make the X Games the ultimate stage for action sports."
X Games Aspen will take place Thursday, Jan. 23 through Saturday, Jan. 25 in Aspen, Colo., with some of the world's best action sports athletes competing in ski and snowboard events. An additional X Games will be held this summer, with more details to be announced at a later time. More information about X Games Aspen is available on XGames.com.
The Roku Channel is available to stream for free - no subscription or sign-up required. Audiences can watch it on Roku devices or TVs, and it's also easily accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices.
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. In Q3 2024, The Roku Channel was the #3 app on our platform by both reach and engagement.
About X Games
Since its inception in 1995, X Games has been the leading action sports competition and lifestyle brand, spotlighting the world's best action sports athletes against the backdrop of each individual host city. Over the past 29 years, X Games has organized the world's premier action sports events around the globe, complemented by top musical performances, year-round content and fan experiences.
Roku U.S. Media Contact
Sophia Economou
X Games Media Contact
Alex Hughes