Near Intelligence Inc.
07/15/2024 | Press release | Distributed by Public on 07/16/2024 04:26
Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials
- July 15, 2024
Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up to the event, athletes must qualify for a spot during the official Olympic Trials. As spectators arrived for the U.S. men's and women's gymnastics trials at Target Center in Minneapolis, Minnesota from June 27-30, 2024, Azira's consumer behavior data provided insights into spectator travel patterns and behaviors. This year's gymnastics trials, which included renowned athletes Simone Biles and Sunisa Lee, drew considerable attention from fans and spectators.
01
How far did spectators travel to visit the U.S. Gymnastics Trials?
Azira's data revealed that the gymnastics trials attracted a local crowd. More than half of spectators traveled locally from within Minnesota (58%), while other major states of origin included Florida, Ohio, North Dakota, and Michigan.
Domestic Visitors Breakdown
02
How many spectators attended multiple days?
With most spectators traveling locally to attend the event, a staggering 76% of spectators opted to attend just one day of the four-day gymnastics trials. The remaining 24% attended two or more days.
03
How did men's gymnastics attendance compare to women's?
According to Azira's data, both men's and women's gymnastics trials were equally popular amongst spectators. 48% of spectators attended the women's trials and 52% of spectators attended the men's trials.
Mens v/s Womens Trials Attendance
04
What local attractions did spectators visit?
Many spectators were drawn to the local attractions surrounding Target Center. Located within walking distance, Minneapolis' famous Nicollet Mall, a shopping and dining district, was transformed into Promenade du Nord - a Paris-themed street - during the trials. The area also featured a "Flip Zone" offering musical performances, appearances by gymnastics legends, and more. Compared to the previous weekend, Nicollet Mall district saw a 30% increase in visitors while the trials were taking place.
Flip zone and Promenade Du Nord
Week leading to Gymnastic trials
As you can see, consumer behavior data can provide destinations and retailers with invaluable information about where visitors come from and what they do while visiting. With Azira's data insights, cities hosting events like this can boost revenue and increase visitation to key attractions. For more details on how Azira's consumer behavior data can be applied to real-world analysis, get in touch with us today.