Shock Drop: NYC DOT Selling Limited Batch of Authentic Rivera Avenue Street Signs in Advance of World Series

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IMMEDIATE RELEASE
October 25, 2024
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Shock Drop: NYC DOT Selling Limited Batch of Authentic Rivera Avenue Street Signs in Advance of World Series

Signs Replicate Existing Street Co-Naming Near Yankee Stadium Honoring Bronx Bomber Legend Mariano Rivera

NEW YORK - New York City Department of Transportation (NYC DOT) Commissioner Ydanis Rodriguez today announced a 'shock drop' of a limited edition of 25 Rivera Avenue street signs ahead of the New York Yankees' World Series appearance against the former Brooklyn Dodgers. The intersection of River Avenue and 161st Street, which is next to Yankee Stadium, is co-named Rivera Avenue for New York Yankees legend Mariano Rivera.

These authentic New York City street signs are hand-made at the NYC DOT Sign Shop, which produces over 70,000 street signs each year. The signs are available for purchase online for $75 each and are available one per customer. All signs will be sold via the NYC Department of Citywide Administrative Services' CityStore, the Official Store of the City of New York, and proceeds will benefit the city's general fund.

"There is nothing better than October baseball in the Bronx, and as New Yorkers cheer on the Yankees, a few lucky fans will be able to celebrate with an authentic Rivera Avenue street sign," said DOT Commissioner Ydanis Rodriguez. "Today we continue to honor not only the best closer in baseball history, but also the spirit of the Bronx. I hope fans nab one of these quicker than Anthony Volpe can steal a base, and don't strikeout at the CityStore."

"The Bronx Bombers hold a special place in the heart of our city - their championship mettle, grit, and perseverance embodies the essence of New York City. This October, as we cheer them on to bring home another pennant, we invite you to bring home a piece of their history with the latest sign release featuring Rivera Avenue - an ode to the Yankees legend Mariano Rivera," said NYC Department of Citywide Administrative Services Commissioner Louis A. Molina. "As a native Bronxite, I'm especially excited to rally behind the home team, and I'm rooting for you too as you race to secure one of these limited-edition signs from our CityStore."

Rivera Avenue, located at 161st Street and River Avenue outside Yankee Stadium, commemorates the legendary life-long Yankee and feared closer who helped the organization win five World Series. Known for entering the field from the bullpen to Metallica's 'Enter Sandman,' Rivera was often 'lights out' in closing the final innings of a game for the Yankees. He was awarded the 1999 World Series MVP and is Major League Baseball's career leader in saves and games finished. Rivera was a unanimous, first-ballot Baseball Hall of Fame inductee in 2019. Originally from Panama, Rivera continues to reside in the New York City area.

Monthly sign drops from NYC DOT feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops this past June, with the release of Christopher Street/Stonewall Place street signs to commemorate Pride Month. Last month, NYC DOT released 'Christopher "Notorious B.I.G" Wallace Way' street signs to commemorate the 30th anniversary of the rap legend's landmark album Ready to Die. Last week, NYC DOT released 'Stan Lee Way' in honor of the comic book legend, just as comic fans descended on New York City. Signs in all drops this year sold out within hours of their release.

About the NYC DOT Sign Shop

The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are about one million NYC DOT signs in use across the 6,000 miles of streets in New York City.

The monthly sign drops are the latest iteration of sales that have historically been available from the Sign Shop.

About the CityStore

CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.

CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the "museum store" for the entire City of New York.

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